Digital Content Strategist

2 days ago


South Ogden, Utah, United States Ogden Clinic Full time

We are seeking a highly skilled Digital Content Specialist to lead our Marketing team's efforts in elevating Ogden Clinic's brand. As a key member of our team, you will be responsible for developing and implementing public relations initiatives, creating engaging content, and managing community outreach programs that drive real impact. Reporting to the Digital Content Supervisor and Marketing Manager, you will oversee physician onboarding, PR campaigns, manage communications, and support brand-building strategies that increase awareness and strengthen our reputation. You will collaborate closely with our marketing team to craft and distribute compelling messaging across traditional and digital media, and at community events, ensuring our story reaches and resonates with our audience.

**Key Responsibilities:**

1. Develop and execute a comprehensive content strategy that showcases Ogden Clinic's expertise and values.
2. Create high-quality, engaging content for various platforms, including the Ogden Clinic website, press releases, newsletters, blogs, and social media.
3. Manage media relations, including writing and distributing press releases, coordinating media requests, and building strong relationships with local and regional media.
4. Monitor and analyze media coverage, providing insights to optimize future PR and content strategies.
5. Plan, coordinate, and execute community outreach programs and events, including health fairs, seminars, and sponsorships, to promote Ogden Clinic's services and values.
6. Stay current with digital marketing trends and emerging technologies to innovate and improve our impact.
7. Ensure all content and PR initiatives are consistent with Ogden Clinic's brand voice and values.
8. Balance multiple projects in a fast-paced environment with flexibility, responsiveness, and attention to detail.

**Requirements:**

Bachelor's degree in English, Communications, PR, or a related field preferred.

2+ years of experience in PR, content writing, or related roles; healthcare experience is a plus.

Exceptional writing, editing, and proofreading skills.

Experience with media monitoring tools (such as Prowly or Ciceron) and community outreach.

Strong understanding of content practices like SEO, SMO, and PPC.

Proven ability to collaborate across teams and manage multiple tasks.

Proficiency in Microsoft Office and Google Suite.

Ogden Clinic offers a competitive salary and benefits package, including medical, dental, and vision coverage, as well as a 401k plan with generous profit sharing contributions. We also offer paid time off, holidays, and a scholarship program.



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