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Digital Marketing Specialist

2 months ago

Providence, Rhode Island, United States Brown University Full time
Job Description:

The Digital Marketing Specialist will be responsible for creating and managing digital advertising campaigns to recruit research participants for studies online. This position requires a creative and analytical individual with a strong background in internet marketing, including social media marketing, digital advertising, and related analytics.

Key Responsibilities:
  • Design and implement digital marketing campaigns to recruit new participants into open research studies
  • Establish and maintain processes for effectively managing projects that engage the core for services
  • Engage in activities to attract new clients to use the Core's services
Requirements:
  • 3-5 years experience in content generation, graphic design, and web design
  • 3-5 years experience in social media management, outreach, and communication
  • Front-end web development skills (CSS/HTML) are strongly preferred or high motivation to learn
Competencies:
  • Create, implement and maintain digital marketing efforts to develop a regular pipeline for identifying new prospective participants for clinical research studies
  • Support digital marketing strategy and techniques with first-hand knowledge of best-practices in search engine marketing, online reputation management, display marketing, and social marketing
  • Perform analyses of digital campaign performance, including determining the campaign's cost-per-lead, conversion rates, and other key metrics
  • Report on performance data to stakeholders and teams on a regular basis and provide recommendations for improvement
  • Manage budget and spending for each campaign and team, provide regular financial reports
  • Create landing and other web pages to ensure a seamless user experience from advertisement to study enrollment
  • Work to improve overall recruitment performance
Benefits of Working at Brown:

Brown University is an E-Verify Employer. As an EEO/AA employer, Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person's race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, and caste, which is protected by our University policies.