Senior Marketing Strategy Manager

2 days ago


Irving, Texas, United States Verizon Full time
About the Role

We are seeking a highly skilled Senior Marketing Strategy Manager to join our Consumer Growth Marketing organization. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive incremental growth for both Mobile and Home lines of business.

Key Responsibilities
  • Develop clear marketing strategies at contextually relevant moments in time, including creation of strategic briefs that clearly connect target audience buying motivators, product portfolio integration, and approach for impactful consumer messaging across Mobile and Home.
  • Create compelling solutions from our portfolio (network, value prop + perks, products, accessories) that target specific high opportunity audiences to drive incremental Verizon growth as part of overarching targeted marketing approach.
  • Influence and lead stakeholders across various functional responsibilities and levels of the business to align to new ways of thinking in order to achieve short and long-term goals.
  • Drive strategic thought leadership throughout marketing planning for the Verizon Consumer Group.
  • Develop creative solutions to complex problems through in-depth evaluation of data and situation analyses across various factors.
Requirements
  • Bachelor's degree or four or more years of relevant work experience.
  • Six or more years of relevant marketing experience.
  • Experience leading and managing multiple, complex projects simultaneously.
  • The ability to work well with others in large and varied teams.
  • Highly effective communication and presentation skills.
  • An understanding of trends and key business drivers.
  • Presented findings and insights tailored to select audiences (up to and including executives).
  • Experience working with marketing research, research strategy, or consumer research methodologies.
About Verizon

We are proud to be an equal opportunity employer and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger and are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

Benefits

We offer a comprehensive benefits package, including health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.



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