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Senior Brand Marketing Leader

2 months ago


Irving, Texas, United States Mission Foods Full time
{"Job Title": "Senior Brand Marketing Leader", "Job Summary": "We are seeking a Senior Brand Marketing Leader to lead national brand marketing strategy and execution for a portfolio of products of Gruma-owned brands (Mission, Guerrero, etc.) to achieve business objectives. This role will manage internal teams and external vendors, including marketing agencies and packaging art houses, to develop and execute marketing plans, including advertising, media, and promotion plans. The ideal candidate will have a proven track record of successful product launches and brand growth, with experience in developing and executing marketing strategies across various channels, including digital, social media, and traditional media.

Responsibilities:

* Develop and execute national brand marketing campaigns based on holidays and product launches
* Partner with leading national brands to amplify campaigns with an emphasis on in-store display and coupon offers
* Monitor and analyze brand performance metrics, providing periodic reports and actionable insights to senior management
* Manage the assigned marketing budget effectively to maximize ROI and achieve business objectives
* Perform other brand marketing duties as assigned

Requirements:

* Bachelor's degree in Marketing and 5+ years of experience in brand management in CPG marketing required
* MBA strongly preferred but any equivalent combination of related education and/or experience may be considered
* Proven track record of successful product launches and brand growth
* Experience in developing and executing marketing strategies across various channels
* Leadership and team management experience, with the ability to inspire and develop a marketing team
* Strong analytical skills and experience with market research and data-driven decision-making
* Proficient on syndicated databases and metrics
* Excellent project management skills and the ability to manage multiple projects simultaneously
* Creative thinker with the ability to develop innovative marketing strategies
* Strong communication and interpersonal skills to effectively collaborate with cross-functional teams and external partners
* Budget management with a proven track record meeting volume and profit targets
* Required to work on-site with travel as required
* Bilingual English and Spanish preferred

Equal Employment Opportunity Gruma Corporation and its affiliates, including but not limited to Azteca Milling, L.P., are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

If you need assistance completing any forms or to otherwise participate in the application process, please inform the company's personnel representative."