Director of Marketing Strategy

4 weeks ago

Springfield, Virginia, United States AEM Full time
Job Description

This is a senior management role responsible for developing, implementing, and managing the marketing initiatives for the organization. The purpose of this position is to plan and execute initiatives to meet company targets for growth, retention, and profitability, and to contribute to the senior management of the company.

Key Responsibilities
  • Contribute to the company's strategic direction and formulation of tactics to meet set objectives.
  • Lead, plan, implement, and manage existing and new marketing communications initiatives directly and through company resources in an effective and aggressive manner that are consistent with the company's overall strategy.
  • Plan and manage marketing organization resources according to agreed budgets.
  • Be the driving force in the development of the work ethic, culture, and values of the marketing team, through personal example, and to establish the style and approach which will characterize the Company's dealings with customers and the marketplace.
  • Contribute to new service and product development planning and management.
  • Define the appropriate marketing organization structure that aligns with the company's strategic direction and goals.
  • Lead the marketing strategic planning including corporate positioning and competitive analysis, customer segment selection and penetration plans.
  • Define and direct marketing programs for demand creation, lead generation, and for lead tracking and management.
  • Work closely with business unit leaders to develop and manage partner strategies and programs that complement business development success and customer retention.
Qualifications
  • Ability to be internally inspired to perform a task to the best of one's ability using his or her own drive or initiative.
  • Understand the principles of marketing and advertising cost-effectiveness, including market sector targeting, product offer development, feature-benefits-solutions selling, cost per response, cost per conversion, etc.
  • Appreciate the need for consistency within company's communications, branding, and marketing mix.
  • Ability to hold steadfast and complete a goal.
  • Ability to convince a group of people to work toward a goal.
  • Ability to recover from, or adjust to, misfortune or setbacks.
  • Ability to reach outcomes that gain the support and acceptance of all parties.
  • Ability to organize and direct oneself and effectively supervise others.
  • Ability to make decisions or take actions to solve a problem or reach a goal.
  • Ability to gain respect and credibility with co-workers and customers.
Education and Experience

Bachelor's Degree in Marketing, Communications, Business Administration, or related degree and 5 years' experience in related fields across several functional areas including sales, marketing, customer service, or the like.

Minimum 3 years in management with demonstrated success in senior/executive level positions.

Language Skills

Ability to speak, read, write, and comprehend documents written in English to an above-average competency.

Must be a very competent writer and evaluator of business letters and proposals.

Able to communicate and motivate effectively via oral conversation and written media.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure at an Intermediate to Advanced level.

Ability to work with mathematical concepts such as probability and statistical inference.

Able to understand profit and loss calculations, as well as more advanced business finance, eg., gross margin percentages and calculations, depreciation, capital and revenue expenditure, cash flow, and overheads.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

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