Product Marketing Strategist

1 day ago

Tampa, Florida, United States Wellhub Inc. Full time
About the Role

We are seeking a highly skilled Product Marketing Strategist to join our Marketing team at Wellhub Inc. in Florida, US. As a key member of our team, you will be responsible for developing and executing go-to-market strategies for new product launches, working closely with cross-functional teams to understand product features and value propositions, and creating compelling marketing collateral to engage customers and prospects.

Key Responsibilities
  • Develop and execute go-to-market strategies for new product launches, including positioning, messaging, and campaign planning.
  • Collaborate with cross-functional teams, including Product, Sales, and Marketing, to understand product features, value propositions, and customer needs.
  • Create and manage marketing collateral, including positioning documents, website copy, landing pages, emails, sales collateral, product guides, FAQs, and enablement materials.
  • Develop and deliver presentations, training sessions, and other enablement materials to internal and external stakeholders.
  • Stay up-to-date on industry trends, competitive landscape, and customer feedback to inform marketing strategies and product enhancements.
  • Work with the UX research and competitive intelligence team to gather insights and inform marketing strategies.
  • Monitor and analyze the performance of product metrics and PMM initiatives, providing insights and recommendations for optimization.
Requirements
  • Fluent in English for both written and verbal communication.
  • Clear understanding of the Product Marketing scope and wish to pursue that career path.
  • Ability to sell ideas well through creative and innovative presentations, and previous experience in public speaking or enabling/training teams.
  • Previous relevant experience executing product marketing-related activities.
  • Solid understanding of digital marketing, growth, market and user research, product management, and people enablement best practices.
  • Unique balance of creative skills, with a highly technical and detailed understanding of how different products/technologies can work together.
  • Highly organized and detail-oriented: project management skills, both with internal and external stakeholders.
  • Collaborative team player with the ability to work cross-functionally and build strong working relationships.
  • Proven track record of owning and executing product marketing campaigns.
  • Product Marketing certification.
  • Bonus points for previous interaction with Tech/Product teams.
  • Bonus points for direct interaction with clients, prospects, or users.
  • Experience in the wellness, health, or benefit industry is a plus.
What We Offer
  • We want Wellhubbers to live healthier and happier lives, both in and out of work. That's why we have a comprehensive Total Rewards approach that encompasses benefits, compensation, and personal growth opportunities within a high-performance, inclusive, and supportive environment.
  • In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $68,000 - $85,000. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications, and/or other job-related factors.
  • We're a wellness company that is committed to the health and wellbeing of our employees. Our benefits include:
    • Wellness: health, dental, vision, and life insurance.
    • Flexible Work: Choose when you work. For most, this will be a hybrid office/remote structure but can vary depending on the needs of the role and employee preferences.
    • Flexible Schedule: Wellhubbers and their leaders can make the best decisions for their scope.
    • Wellhub: Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources.
    • Paid Time Off: Employees receive a minimum of 25 days PTO per year.
    • Paid Parental Leave: We offer 100% paid parental leave to all new parents.
    • Career Growth: Outstanding opportunities for personal and career growth.
    • Culture: An exciting and supportive atmosphere with ambitious people from around the world.

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