Senior Account Executive Multicultural Marketing
2 weeks ago
M Booth is a culture-first communications agency that attracts the best people and the best brands to a workplace that's alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.
Job SummaryWe are seeking a Senior Account Executive / Account Supervisor to join our Multicultural Marketing team. This specialty team will focus on PR, communications, and influencer marketing to effectively reach and resonate with diverse consumer audiences, including but not limited to Black, Hispanic, AAPI, LGBTQIA+ communities.
Key Responsibilities- Work closely with VP, Multicultural Marketing to help drive strategy and execute programming on some of our biggest and most exciting brands ranging from CPG, beauty, and retail to fitness, food & beverage, and spirits brands.
- Project manage integrated programs, lead and inspire junior staffers, and work with very talented, collaborative, and inspiring teams.
- Serve as embed on a portfolio of major skin/personal care brands and consult on brands across the agency that need integrated multicultural marketing support.
- Help craft strategies based on trends and insights that achieve brands' multicultural marketing goals in a bold way and help with sell-in of this programming.
- Build and execute strategies for influencer campaigns that reach and resonate with multicultural audiences to achieve the clients' objectives. Set KPIs, manage budgets, execute with excellence, and spearhead reporting including analyzing results and identifying key learnings.
- Ideate and action creative concepts for multicultural campaigns and experiential moments that drive earned media and social.
- Produce influencer and press events including managing vendors, designing branded elements, developing messaging, and overseeing logistics.
- Collaborate with agency partners including paid media, organic social, and shopper to optimize campaigns.
- Deliver excellent client service and account management.
- Counsel clients on cultural diversity and how brands can engage in authentic, relevant ways.
- Multitask across multiple initiatives while ensuring timeliness of deliverables and consistent client and internal communication.
- Continuously monitor for cultural and DEI trends that can help shape and inform client work.
- Bachelor's degree or equivalent.
- Minimum 5-6 years' dedicated experience in multicultural marketing inclusive of PR and influencer; experience in beauty, CPG, and working as part of an integrated agency team (IAT) a plus.
- Bilingual (Spanish-speaking), a plus but not required.
- Proven ability to effectively organize multiple deadlines across accounts and teams.
- Ability to work independently and multi-task in a team-oriented environment.
- Positive and flexible attitude.
- Highly organized and detail-oriented.
- Strong communicator, creative thinker, and advanced writer.
- Reliable industry relationships (media, influencers, etc.).
- Experience building client relationships and client comms.
- A workplace that's alive with courage, ideas, respect, and humanity.
- Professional growth and development programs to help advance your career.
- Comprehensive health care and wellness plans for your entire family.
- A 401(k) Savings Plan and Flexible Spending Accounts.
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays.
- Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits.
- SALARY: $66,000 - $80,000/year.
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New York, New York, United States M Booth Full timeAbout the RoleM Booth is seeking a highly skilled and experienced Senior Account Executive to join our Multicultural Marketing team. As a key member of our team, you will be responsible for driving strategy and executing programming on some of our biggest and most exciting brands.Key ResponsibilitiesProject manage integrated programs to effectively reach and...
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New York, New York, United States M Booth Full timeAbout M BoothM Booth is a culture-first communications agency that attracts top talent and clients to a workplace that's alive with courage, ideas, respect, and humanity. We're passionate about our clients' business and stay at the forefront of the digital and social evolution, sharpening our earned storytelling skills and unleashing game-changing insights...
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New York, New York, United States M Booth Full timeAbout M BoothM Booth is a culture-first communications agency that attracts the best people and the best brands to a workplace that's alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned...
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New York, New York, United States M Booth Full timeAbout M BoothM Booth is a culture-first communications agency that attracts the best people and the best brands to a workplace that's alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned...
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New York, New York, United States M Booth Full timeAbout M BoothM Booth is a culture-first communications agency that attracts top talent and clients to a workplace that's alive with courage, ideas, respect, and humanity. We're passionate about our clients' business and stay at the forefront of the digital and social evolution, sharpening our earned storytelling skills and unleashing game-changing insights...
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