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Senior Account Executive, Multicultural Marketing Specialist
2 months ago
M Booth is seeking a highly skilled and experienced Senior Account Executive to join our Multicultural Marketing team. As a key member of our team, you will be responsible for driving strategy and executing programming on some of our biggest and most exciting brands.
Key Responsibilities- Project manage integrated programs to effectively reach and resonate with diverse consumer audiences
- Lead and inspire junior staffers to deliver high-quality work
- Work closely with the VP, Multicultural Marketing to help drive strategy and execute programming
- Develop and implement multicultural marketing strategies that achieve clients' goals
- Build and execute strategies for influencer campaigns that reach and resonate with multicultural audiences
- Collaborate with agency partners to optimize campaigns
- Deliver excellent client service and account management
- Counsel clients on cultural diversity and how brands can engage in authentic, relevant ways
- Bachelor's degree or equivalent
- Minimum 5-6 years' dedicated experience in multicultural marketing, inclusive of PR and influencer
- Experience in beauty, CPG, and working as part of an integrated agency team (IAT) a plus
- Bilingual (Spanish-speaking), a plus but not required
- Proven ability to effectively organize multiple deadlines across accounts and teams
- Ability to work independently and multi-task in a team-oriented environment
- Positive and flexible attitude
- Highly organized and detail-oriented
- Strong communicator, creative thinker, and advanced writer
- Reliable industry relationships (media, influencers, etc.)
- Experience building client relationships and client comms
- A workplace that's alive with courage, ideas, respect, and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
