Multicultural Marketing Specialist

4 weeks ago

New York, New York, United States Greenhouse Agency Full time
Job Description

About Us:

At Green House Agency, we are a full-service creative engagement agency focused on cultivating powerful brand experiences through a balance of art and science. Our team thrives on creativity and strategic execution, unified by purpose and our proprietary Cultiv8 process. We are driven to create measurable, impactful engagements for our clients, blending the imaginative with the structured.

Job Summary:

The multicultural consumer is the fastest-growing segment of the U.S. economy, and as a Multicultural Marketing Specialist at Green House Agency, you will be instrumental in shaping the lifestyle appeal of the Brown-Forman portfolio. You'll develop and execute multicultural programs and events that resonate with key audiences in fashion, music, art, and culture.

Key Responsibilities:

  • Multicultural Events & Social Media Campaigns: Manage local events, activations, and campaigns, leveraging influencer relationships and partnerships to enhance brand visibility.
  • Localized Brand Programs: Tailor national brand platforms and partnerships to fit your market, ensuring relevance and resonance.
  • Community Building: Develop relationships with local multicultural influencers and venues to enhance Brown-Forman's presence in non-traditional and community spaces.
  • Multicultural Expertise: Offer your insights on multicultural segments (Black/African American, Hispanic/Latino, Asian American, LGBTQ+) to inform brand strategy and programming.
  • Social Media Presence: Use your social platforms to amplify brand activations and engage with key demographic groups.
  • Collaboration: Work with sales teams and distributors to boost brand distribution and support multicultural marketing efforts.
  • Event Planning & Execution: Manage the planning and execution of creative brand activations, ensuring alignment with strategy.

Preferred Qualifications:

  • Bachelor's degree (preferred)
  • 2+ years of experience in brand/lifestyle marketing, with a focus on multicultural consumers
  • Strong community relationships with multicultural influencers (Hispanic, Black, AAPI)
  • Active social media presence
  • Experience with beverage-alcohol marketing and sales is a plus
  • Event planning, project management, and budget oversight expertise
  • Dynamic, outgoing personality with a passion for meeting new people
  • Excellent written and verbal communication skills
  • Proficiency in Microsoft Word, Excel, PowerPoint, and Google Workspace
  • Ability to work non-traditional hours (nights and weekends)

Compensation & Benefits:

  • Base Salary: $85,000 - $95,000
  • Bonus: $10,000
  • Auto Allowance: $10,000
  • Communication Allowance: $2,400
  • Benefits: Medical, Dental, Vision

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