Marketing Strategist
7 days ago
Costa Vida is seeking a highly skilled Marketing Generalist to join our team. As a Marketing Generalist, you will be responsible for planning and executing local store marketing strategies that create brand awareness, drive traffic, and retain current customers.
You will work closely with cross-functional teams to create and optimize marketing strategies across various channels, including email, print, sponsorship, and event tactics.
The ideal candidate will have a strong understanding of marketing principles, excellent communication skills, and the ability to work independently and as part of a team.
Key Responsibilities:
- Develop and execute local marketing strategies to enhance brand visibility and drive sales.
- Work with store operators and team members to understand local marketing needs and execute against those needs with frequent evaluation and optimization.
- Be the main point of contact for franchisees who need support with their own local marketing strategies and tactics.
- Develop and execute marketing plans for new stores, including travel to support store openings.
- Drive coordination within the marketing department on local marketing needs.
- Gather and organize customer feedback about the brand and identify opportunities for growth.
Requirements:
- Bachelor's degree in marketing or a related field.
- 2-4 years of experience in marketing or a related field.
- Excellent verbal and written communication skills.
- Organizational, planning, and time management skills.
- High sense of urgency and self-motivation.
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