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Product Marketing Strategist

4 weeks ago

Elk Grove Village, Illinois, United States HirexHire Full time
Job Title: Product Marketing Manager

About Us:

HirexHire is a Chicago-based recruiting and talent consultancy that provides long-term talent solutions to companies. We integrate with our clients' operations to understand their people's goals, gaps, and challenges. We then develop and implement processes and technologies to execute a sustainable and scalable talent plan.

Our Client:

Our client is a cloud-based software platform and patient engagement technology that automates the collection of patient-reported outcomes. They offer procedure-specific education modules to help prepare patients for treatments and proactively monitor their recovery.

The Role:

The Product Marketing Manager will be a critical link between our client's marketing, sales, product, and customer success teams. They will be a pivotal contributor to the brand and product messaging, helping to develop our client's voice continually. The right candidate will be a highly professional, highly analytical, highly driven self-starter excited about B2B marketing, with a background in marketing, product management, communications, sales enablement, customer/account management, and content development.

Responsibilities:

  • Work closely with the product team and cross-functionally on go-to-market strategy, responsible for downstream marketing elements, including the packaging and positioning of client solutions.
  • Lead product messaging and positioning, crafting the overall story with product management that is both relevant, compelling, and differentiating in the market.
  • Collaborate with marketing and sales to execute go-to-market and growth campaigns to lift brand awareness and drive demand generation.
  • Create and maintain thoughtful buyer and user personas through market research, leveraging them to create resonant marketing and sales enablement.
  • Create compelling stories through PowerPoint presentations, speaking proposals, customer interviews, and collateral.
  • Conduct competitive analysis and identify critical differentiators and new opportunities, maintaining up-to-date competitive information for commercial teams.
  • Develop and maintain product education and training.

Requirements:

  • 3-5+ years of Product Marketing experience in B2B healthcare or health technology.
  • Experience in product branding, messaging, positioning, targeting, and product launches.
  • Experience in building go-to-market strategy & outbound marketing.
  • Experience marketing SaaS or other subscription-based products.
  • A track record of working well with marketing, product management, and sales teams to build cohesive end-to-end go-to-market strategies and campaign plans.
  • Excellent written and verbal communication skills.
  • Successfully collaborating with cross-functional teams.

What Our Client Offers:

Our client was recently selected as one of the top 50 'Best Small Companies to Work For in Chicago' and they pride themselves on their team culture and shared passion for working together to solve meaningful problems in healthcare to improve patient lives. They offer great benefits, a mission-driven environment, true idea meritocracy, flexible time off, and a world-class team.