Brand Development Specialist
7 days ago
About KITSCH LLC
KITSCH is a self-financed, female-owned global accessory brand built on positivity and pure hard work. Established in 2010 with an innovative business plan, Kitsch has grown from door-to-door sales to selling products in over 27 countries across 20,000 retail locations worldwide.
KITSCH is committed to creating high-quality products that are effortless, elevated, and easy to use. From fashionable shower caps to our viral towel scrunchies, we aim to evolve your everyday essentials.
We believe that everyone should feel confident when purchasing our products regardless of hair type, style, or budget.
The Role:
As the Brand Development Specialist for KITSCH, you will have the opportunity to drive impact by defining and executing a long-term brand strategy to position us as the leader in the Hair Care category, driving brand awareness and customer loyalty.
Key Responsibilities:
* Partner with the Marketing team to develop and execute a comprehensive brand strategy that aligns with our vision and key business objectives.
* Lead the commercialization and in-market launch of our upcoming product innovation, ensuring seamless execution across channels.
* Analyze business trends and consumer insights to proactively adapt and optimize marketing strategies, identifying opportunities for significant brand growth and increased market penetration.
* Develop and manage the marketing calendar, defining key messaging and tentpole moments, and partnering with the Growth team to drive execution across channels.
* Serve as the brand steward, ensuring consistent brand messaging and visualization across all retail and digital platforms.
Requirements:
* 3+ years of experience in brand management, preferably within Consumer Goods.
* Strong ownership mindset with a bias for action and the ability to thrive in a fast-paced environment.
* Demonstrated success in defining brand strategy and launching products with strong 360 marketing support.
* Excellent communication and leadership skills with the ability to strategically manage, inspire, and motivate cross-functional partners.
* Strong analytical skills and experience with consumer insights, market research, and trend analysis.
* Ability to prioritize not only business needs and activities but also day-to-day tasks to ensure focus on the most important projects to meet brand KPIs.
Salary: $65,000 - $85,000 per year.
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