Analytics Strategy Lead
3 days ago
Estimated Salary: $80,000 - $180,000 per year
We are seeking an experienced Analytics Strategy Lead to drive business growth through data-driven decision making. As an Analytics Strategy Lead, you will be responsible for developing and executing strategic plans to drive campaign success. Your responsibilities will include collaborating with cross-functional teams to implement measurement and analytics solutions, working closely with leading advertisers like Airbnb to harness their data and improve campaign performance, and delivering actionable insights that inform future campaigns.
About the Role:
- Develop and execute strategic plans to drive campaign success.
- Collaborate proactively with the wider client team and other teams within GroupM Choreograph to implement measurement and analytics solutions.
- Work closely with leading advertisers like Airbnb to harness their data and improve campaign performance.
- Deliver actionable insights that inform future campaigns and show clients how to improve effectiveness.
- Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility.
- A degree in a quantitative field (Statistics, Mathematics, Economics, Engineering, Physical Science, or Computer Science).
- Knowledge of applying measurement to media campaigns through Meta/Google.
- 5-6 years of experience in data science, analytics, or a related field.
- Well-developed problem-solving skills and the ability to think critically and creatively.
- Strong understanding of statistics, including hypothesis testing, descriptive statistics, and distribution theory.
- Strong communication skills, with the ability to engage both technical and non-technical audiences.
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