Senior Director of Consumer Marketing

6 days ago


San Diego, California, United States ACADIA Pharmaceuticals Full time
Job Summary

We are seeking a highly experienced Senior Director of Consumer Marketing to lead our consumer marketing strategy and drive commercial success for Nuplazid. As a key member of our team, you will be responsible for developing and implementing innovative marketing plans, leading cross-functional teams, and driving business growth.

Key Responsibilities
  • Develop and execute a comprehensive consumer marketing strategy to drive awareness, engagement, and activation for Nuplazid
  • Lead the development of creative assets, including video, digital, social, and print content
  • Collaborate with internal stakeholders to refine and expand our digital, social, and mobile marketing plans
  • Develop and track metrics to measure media mix, consumer engagement, and promotional effectiveness
  • Build and maintain relationships with key partners, including corporate affairs, advocacy, and healthcare professional marketing
  • Lead market research plans to generate insights and drive plan and creative optimization
  • Identify and develop key opinion leaders and influencers to support our marketing efforts
Requirements
  • Bachelor's degree in marketing, healthcare, or business administration, with a minimum of 12 years of experience in the pharmaceutical or biotech industry
  • Proven track record of success in leading consumer marketing teams and driving business growth
  • Strong leadership and collaboration skills, with the ability to work effectively with cross-functional teams
  • Excellent communication and project management skills, with the ability to prioritize multiple projects and deadlines
What We Offer
  • Competitive base salary and bonus structure
  • Equity awards and stock options
  • Comprehensive benefits package, including medical, dental, and vision insurance
  • 401(k) plan with a fully vested company match
  • Employee stock purchase plan
  • Generous paid time off and holidays

We are an equal opportunity employer and welcome applications from diverse candidates. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Please contact us at reasonablenessaccommodation@acadiapharmaceuticals.com to request an accommodation.



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