Marketing Strategy Analyst

4 days ago


Minnetonka, Minnesota, United States Securian Financial Group Full time

Welcome to Securian Financial Group, where we're committed to delivering exceptional customer experiences. As a Marketing Strategy Analyst, you'll play a crucial role in supporting marketing initiatives aligned to business goals to drive outcomes. You'll participate on projects that drive enrollment strategies enabling product cross-sell and upsell, assist in initiatives that advance marketing innovation, effectiveness, and efficiency, and independently manage recurring or small projects.

About the Role:

In this role, you'll have the opportunity to develop product knowledge to understand Securian products and solutions and the benefits they provide. You'll learn product details to accurately represent products in marketing and to clients, leverage product knowledge, along with marketing acumen to create compelling marketing messaging, and measure and report on marketing results.

  • You'll be responsible for collaborating with senior marketers to develop and manage integrated marketing campaigns for large employers and their employees, driving awareness, education, and enrollment of life and voluntary products.
  • You'll work closely with account managers to partner on client meetings and build and maintain strong relationships with small to mid-size clients to influence and advise on marketing strategies.
Qualifications:
  • A Bachelor's degree with an emphasis in Marketing, Business, or Communications.
  • Two to four years of experience within a Marketing/Communications role.
  • Strong written and verbal communication skills.

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