Lead Conversion Rate Optimization Analyst
3 days ago
AXS is a leading ticketing platform that connects fans with their favorite artists and teams. With millions of tickets sold annually, we strive to deliver exceptional experiences for our customers. Our team is passionate about innovation and customer satisfaction, and we're looking for a talented individual to join our ranks.
The RoleWe're seeking a highly skilled Lead Conversion Rate Optimization Analyst to spearhead our efforts in elevating our US and International experience. This pivotal role will be instrumental in driving conversion optimization initiatives to propel our brand to new heights. Responsibilities include meticulous analysis of website performance, pinpointing conversion barriers, and implementing robust strategies to amplify user experience and bolster conversion rates.
Key Responsibilities:- Plan and execute comprehensive CRO strategies leveraging data insights to identify and address conversion opportunities
- Present strategic recommendations to leadership to align CRO initiatives with overarching business objectives
- Establish and refine streamlined processes, governance models, and testing frameworks to efficiently scale CRO efforts
- Monitor and report on weekly & monthly key performance indicators (KPIs) pertaining to CRO, conversion rates, ROI, frustration scores, NPS, and LTV
- BA/BS Degree in Marketing or Economics
- 4-6 years managing large-scale testing and personalization initiatives
- 4-6 years relevant experience driving personalization and testing efforts using platforms such as Salesforce Marketing Cloud Interaction Studio
- 2-4 years deep experience with web tagging end-to-end, from defining the data layer to instrumenting in Adobe Tag Manager or GTM to analyzing results
- In-depth understanding of segmentation and targeting, with experience running simultaneous personalized experiences
- Experience with UX design, wireframing, and usability principles
- Analytical mindset with a focus on tracking and improving KPIs
- Strong attention to detail, analytical skills, and collaboration in team environments
At AXS, we offer a dynamic and inclusive work environment, with opportunities for growth and development. Our team is passionate about innovation and customer satisfaction, and we're committed to making a positive impact in the lives of our customers. If you're a motivated and talented individual looking to join a leading ticketing platform, we encourage you to apply for this exciting opportunity.
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