Media Buying Specialist

2 weeks ago


Minneapolis, Minnesota, United States Red Circle Agency Full time

What is Red Circle Agency?

Red Circle Agency is a well-established full-service advertising firm with over two decades of expertise in the gaming and hospitality sectors. Our primary focus is on casino marketing, having collaborated with more than 85 casinos, alongside a varied portfolio of other clients. Our goal is to be the leading data-driven, results-focused hospitality specialists in North America, providing clients with a comprehensive experience that ranges from insightful data analysis to innovative creative solutions.

What does a Media Investments Manager do?

The Media Investments Manager plays a crucial role in negotiating various media formats, ensuring optimal placements at competitive pricing as outlined in the media strategy. This position also involves maintaining the accuracy of the media schedule throughout the duration of the buy, including conducting post-buy assessments and evaluations.

Key Responsibilities:

  • Negotiate and procure traditional and OTT/CTV media.
  • Estimate, revise, and adjust ratings based on demographic data and the latest market research.
  • Analyze trends in media ratings.
  • Review media proposals and provide insights.
  • Establish and nurture strong relationships with vendors.
  • Act as the market expert for specific markets and media types.
  • Identify unique media opportunities to enhance client business.
  • Track and secure added value through tickets, spots, and promotions.
  • Organize and participate in client 'Media Days.'
  • Provide guidance on traffic when necessary.
  • Resolve discrepancies.
  • Deliver post-media schedules that meet industry standards of 90-110%.
  • Responsible for developing, implementing, and maintaining plans that align with client strategies and objectives.
  • Contribute to quarterly client reporting.
  • Develop and maintain integrated media plans that meet client goals.
  • Create client flowcharts and oversee media plans.
  • Experience in budget planning and forecasting across various media.
  • Manage client budget documents and track financial performance against client objectives.
  • Demonstrate leadership by identifying trends, opportunities, and best practices within the industry to keep the agency competitive.

Qualifications:

  • Bachelor's Degree in marketing, advertising, or communications.
  • A minimum of 5-7 years of negotiation experience in an agency environment.
  • Experience managing multiple clients and diverse projects.
  • Strong communication, time management, problem-solving, and organizational skills.
  • In-depth understanding of traditional media channels and familiarity with all media avenues.
  • Ability to work independently while managing multiple shifting priorities in a dynamic environment.
  • Willingness to travel as required.

Essential Skills:

  • Exceptional negotiation abilities.
  • Knowledge of Strata and/or other media buying software.
  • Comprehensive understanding of Nielsen and Comscore.
  • Strong mathematical skills.
  • Effective communication skills.
  • Attention to detail in both written and verbal communication.
  • Proficient in Excel and PowerPoint.
  • Familiarity with other MS Office applications.

Red Circle Agency offers a competitive salary along with an attractive benefits package, including medical/dental coverage, a 401(k) match, a casual dress code, and more.



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