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Senior Paid Search Strategist

1 month ago

Malvern, Arkansas, United States CubeSmart Full time
Job Summary:

CubeSmart is seeking a highly skilled Senior Paid Search Specialist to join our Performance Media team. As a key member of our team, you will be responsible for conducting in-depth analyses and providing strategic recommendations to optimize and improve our marketing mix.

Key Responsibilities:

Analyze performance of our robust media mix to drive new customer acquisition with a focus on efficiency.
Collaborate with internal and external teams to ensure managed media buys are reaching or exceeding target performance.
Provide insights and optimization recommendations for paid media channels including paid search, social, display, out-of-home, digital audio, video, OTT/Connected TV and other emerging channels.
Oversee the relationship with our MTA/MMM partner to ensure we are getting the most out of our partnership.

Requirements:

Bachelor's Degree is preferred with 5 plus years experience working in a marketing department or a digital agency, preferably with experience in a business-to-consumer environment.
Previous direct responsibility for managing paid search is a must.
Experience with marketing attribution tools is a bonus.

What We Offer:

CubeSmart is an award-winning team that is intentional about culture. We foster a fun and collaborative environment that has resulted in our rapid growth and being recognized amongst the top in our industry. We are committed to our own success and the success of the company, and lead by example. If you are passionate, responsible and understanding, and have a can-do attitude, we want to hear from you.