Digital Marketing Analyst

2 days ago

Philadelphia, Pennsylvania, United States Mediabistro Full time
Job Summary

We are seeking a highly analytical and detail-oriented Marketing Analyst to join our team. As a Marketing Analyst, you will play a key role in collecting, analyzing, and interpreting data to inform our marketing strategies, optimize campaigns, and drive business growth. You will be responsible for all marketing reporting and insights, ensuring that our campaigns and initiatives are data-driven and optimized for success.

Key Responsibilities

Data Analysis & Reporting:
  • You will support the marketing team in creating a data-driven environment by establishing KPIs on all activities and track performance against targets.
  • You will analyze campaign management software tools (HubSpot), customer relationship activities (Salesforce), and web analytics tools (Google Analytics), to give a 360 customer view.
  • You will plan and create reports and dashboards (PowerBI) from several data sources into a unified view and drive future changes and recommendations.
  • You will handle ad-hoc analytic requests and develop/automate regular reports.
Customer & Market Insights:
  • You will provide actionable overall market and customer insights to address key strategic questions.
  • You will evaluate customers' online behavior and provide insights and recommendations for further enhancements to the digital experience.
  • You will analyze A/B and Multi-variate tests, communicate results, and provide recommendations.
Campaign & Channel Performance Tracking:
  • You will lead on tracking channel metrics such as paid search, paid advertising, social media, email, SEO and more.
  • You will generate reports and dashboards to track target account engagement and deliver insights to key stakeholders.
  • You will track and measure the return on investment (ROI) to understand the profitability of various marketing endeavors.
Education & Building Data-Driven Culture:
  • You will empower marketing team by providing education on how to use reports and dashboards, enabling them to understand key results and gain valuable insights.
  • You will create PowerPoint presentations to provide prospect and customer insights to other marketing and sales departments.
  • You will track Salesforce process adoption metrics and identify areas for improvement.
What We Offer

We offer a comprehensive benefits package, including health benefits, retirement benefits, wellbeing programs, and more. We also offer opportunities for professional growth and development, including training and education programs. We are committed to creating a diverse and inclusive work environment, where everyone feels valued and supported.

About Us

LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. We are a global company with a strong commitment to innovation and customer satisfaction. We are an equal opportunity employer and welcome applications from diverse candidates.

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