Digital Marketing Strategist
3 weeks ago
Job Title: Digital Marketing Manager
Job Summary:
Motorola Solutions is seeking a results-driven Digital Marketing Manager to join our team. This role will focus on generating demand across our DRN, MVTRAC, and SCM brands.
Key Responsibilities:
- Establish and nurture partnerships with national and state associations, media outlets, and subject matter experts to expand our reach and influence.
- Develop and execute demand-generation strategies to drive leads and grow the sales pipeline across digital and traditional channels.
- Create and manage integrated marketing campaigns across various channels including email, social media, content marketing, PPC, SEO, and events.
- Analyze and report on campaign performance, providing actionable insights to optimize future initiatives.
- Enhance marketing funnels to improve conversion rates and drive revenue growth.
- Collaborate closely with the sales team to align on goals, ensuring seamless execution and achievement of business objectives.
- Manage assigned budgets effectively, ensuring resources are allocated efficiently to maximize impact.
Requirements:
- Bachelor's degree in marketing, business, or a related field.
- Experience in the financial services technology or automotive recovery sectors a plus.
- 3+ years of experience in demand generation, digital marketing, or a similar role.
- Google Ads certification.
- Proven experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
- Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Tableau).
- Experience with ABM (Account-Based Marketing) strategies and tools a plus.
- Knowledge of SEO, PPC, and content marketing best practices.
- Certification in Google Ads, Salesforce, or similar platforms.
Benefits:
- Incentive Bonus Plans.
- Medical, Dental, Vision benefits.
- 401K with Company Match.
- 10 Paid Holidays.
- Generous Paid Time Off Packages.
- Employee Stock Purchase Plan.
- Paid Parental & Family Leave and more.
Equal Opportunity Employer:
Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.
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