Marketing Insights Analyst
2 days ago
We are seeking a highly skilled Marketing Insights Analyst to join our Residential CX team. As a key member of our team, you will be responsible for delivering actionable insights that drive strategic business decisions.
About the Role:The Marketing Insights Analyst will play a critical role in building upon our leadership position in Residential roofing by establishing a clear connection to customer needs and empowering the organization to make customer-led strategic business decisions.
Key Responsibilities:- Plan, manage, and deliver Marketing Insights projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis, and presentation delivery.
- Craft questionnaires and discussion guides that meet the needs of the business, leveraging in-depth knowledge of survey and discussion guide development best practices.
- Employ qualitative research methodologies, including moderation of focus groups and in-depth interviews, as well as the execution of unmoderated user experience testing.
- Analyze work and present research findings to business owners, providing actionable insights to project owners and stakeholders at all levels of the organization.
- Support in-person customer insights brainstorming, co-creation events, and focus groups, assisting the end-to-end management, execution, and delivery of impactful customer insights engagements.
- 3-7 years of related experience in marketing analytics, marketing research, user experience research, or management consulting.
- A Bachelor's Degree/MBA or advanced degree preferred, preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing, or General Management.
- Advanced experience with quantitative research and qualitative/user-centered design methods, as well as a broad range of Marketing Research tools/technology.
- Expert facilitation/moderation skills and strong stakeholder management and relationship-building skills.
- Marketing Research, Customer Experience, or User Experience Research certifications.
- Excellent communicator with strong business acumen and a strong work ethic.
- Demonstrated project management skills and ability to effectively manage a large workload with the ability to manage multiple projects simultaneously.
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