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Product Marketing Coordinator

2 months ago

Liberty Lake, Washington, United States Alarm Full time

About Us:
Alarm is a leading provider of innovative security solutions, specializing in advanced video surveillance and management systems.

With a commitment to excellence, we have been delivering user-friendly and comprehensive security solutions for over two decades, supported by exceptional customer service.

Our products are utilized in various sectors, including education, healthcare, finance, and retail, ensuring safety and efficiency worldwide.

Alarm operates through a reliable network of certified partners globally.

We are honored to be recognized as one of the best workplaces in our region.

Position Overview:
Alarm is expanding its product marketing team and is in search of a Product Marketing Specialist. We seek a motivated and analytical marketing professional to design, implement, and manage launch strategies that align with Alarm's product goals. The Product Marketing Specialist will oversee projects from inception to completion, taking into account user requirements, market dynamics, and competitive analysis.

This collaborative and creative individual will play a crucial role within the Product department, working closely with product management, sales, and marketing teams to identify opportunities, create resources, and produce marketing materials for successful product launches.

This position reports to the Marketing Director.

Key Responsibilities:

Develops compelling product positioning, marketing messages, and sales enablement tools to facilitate the successful introduction of new products and features.

Formulates comprehensive go-to-market strategies for key offerings, leveraging data insights and competitive analysis to position Alarm effectively. Clearly communicates how Alarm's technology differentiates itself and the solutions it provides to customers.

Acts as the Voice of the Customer, gathering insights from customer-facing teams to refine product positioning and assess previous launches.

Facilitates internal alignment and review of critical assets to ensure timelines and deliverables are met. Effectively communicates launch plans and available resources across the organization to keep all teams informed and prepared. Other responsibilities as assigned.

Qualifications:
3+ years of relevant experience in Product Marketing, preferably in a technology-focused environment. A Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Proficiency in graphic design tools such as PowerPoint, InDesign, and Photoshop. Strong writing skills with a proven track record in creating engaging marketing and sales content.

Excellent communication skills, both written and verbal, with experience collaborating across various roles and teams within an organization.

Detail-oriented with the ability to manage multiple projects in a fast-paced, collaborative environment. A strong analytical mindset and a passion for making data-driven decisions. Enthusiasm for emerging technologies and innovative approaches in dynamic markets.

Benefits at Alarm:

The compensation for this role ranges from $25 to $35 per hour, and it includes eligibility for an annual discretionary bonus.

Employees can participate in a stock purchase plan at a discounted rate. We foster a collaborative and creative workplace culture that encourages idea sharing.

We offer a hybrid work schedule and a casual dress code.

Comprehensive medical, dental, vision, and prescription benefits start on day one, along with a generous medical plan subsidy and health savings account options.

Up to $5,000 annual company match for 401k. Company-paid short-term and long-term disability, life insurance, and paid parental leave. 7 Paid Sick/Wellness days annually, along with 9 Paid Holidays. Educational Assistance Program available for non-degree support and higher education. Employee Equipment Program includes free security systems for home use.
Equal Opportunity Employer:
Alarm is committed to creating a diverse environment and is proud to be an equal opportunity employer.