Product Marketing Specialist

2 days ago

Liberty Lake, Washington, United States Alarm Full time
Job Title: Product Marketing Specialist

Alarm is seeking a highly skilled Product Marketing Specialist to join our team. As a Product Marketing Specialist, you will be responsible for developing and executing launch strategies that support our product initiatives.

Key Responsibilities:
  • Communicate software releases to internal and external stakeholders, supporting the product management team.
  • Develop product positioning content, marketing messaging, supporting resources, and sales enablement tools to ensure the successful launch of new products and features.
  • Formulate the go-to-market strategy for key products and features, considering available data and insights, competitive landscape, and Alarm positioning.
  • Articulate how Alarm technology is different and the problems the company helps customers solve for internal and external audiences.
  • Understand technical products and software specifications with the ability to translate them into meaningful benefits for impacted audiences.
  • Act as the Voice of the Customer champion, collecting feedback from customer-facing teams to inform new product positioning and evaluate past product launches.
  • Drive internal consensus and review of key assets to guarantee milestones and delivery dates are met.
  • Communicate launch plans and available resources effectively across the organization to ensure all internal teams are informed and prepared.
Requirements:
  • 3+ years of related Product Marketing experience, preferably within a technology company.
  • Bachelor's degree in marketing, communications, public relations, business administration, or a related field.
  • Graphic Design experience and familiarity with PowerPoint, InDesign, and Photoshop.
  • Extensive writing experience in crafting compelling positioning, marketing, and sales content.
  • Excellent written and verbal communication skills with experience working with and communicating to different roles and teams across an organization.
  • Detail-oriented with the ability to work on multiple projects simultaneously in a collaborative, fast-paced environment.
  • A quantitative and analytical aptitude and a desire to make data-driven decisions.
  • Passion for new technologies, innovative thinking, and working in fast-moving markets.

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