Digital Marketing Manager

2 weeks ago


Evans, Georgia, United States Club Car Full time
Job Title: Digital Marketing Manager

The Digital Marketing Manager is a critical role at Club Car, responsible for leading the digital marketing team and developing strategies to maximize our digital experience. As a key member of our marketing team, you will be responsible for building relationships with internal and external stakeholders, utilizing our digital properties, and implementing first-rate marketing strategies to drive engagement and acquisition of new customers.

Responsibilities:
  • Develop and execute regular content updates for our websites, including building new landing pages.
  • Analyze website activity to identify opportunities for conversion or improved traffic flow.
  • Define success metrics and KPIs, create reports, and develop and explore new analytics to optimize site performance and usage.
  • Maintain an up-to-date, expert-level understanding of the latest industry trends, guidelines, and algorithm changes.
  • Raise requests to the development team and manage UAT reviews.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 7 years of work experience as a website manager.
  • Great understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC).
  • Ability to troubleshoot website issues in a fast-paced environment.
  • Highly proficient in HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, mySQL, and JavaScript.
  • Strong analytical skills with proficiency in marketing analytics and reporting tools.
  • Proficiency in implementing and managing robust tracking systems to monitor and analyze digital metrics, focusing on data-driven decision-making.
  • In-depth knowledge of digital marketing channels, technologies, and best practices.
  • Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, etc.
  • Excellent analytical and presentation skills
  • Good work ethics and detailed-oriented project management
  • Strong analytics skills, including Google Analytics 4, Looker Studio, conversion tracking, and Tag Manager.
  • Ability to influence, lead, and collaborate with peers and remote groups to produce desired results.
  • Ability to work independently with in-person as well as remote managers and peers.
Location:

Augusta, GA or Charlotte, NC

Travel:

10%



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