Digital Marketing Director

3 hours ago


Evans, Georgia, United States Club Car Full time
Job Title: Digital Marketing Manager

Club Car is seeking a highly skilled Digital Marketing Manager to lead our digital marketing efforts. As the head of our digital marketing team, you will be responsible for building relationships with internal and external stakeholders, utilizing our digital properties, and implementing first-rate marketing strategies to maximize our digital experience.

Key Responsibilities:
  • Content Management: Utilize our content management system (CMS) to execute regular content updates for our websites, including building new landing pages.
  • Analytics and Reporting: Analyze website activity to identify opportunities for conversion or improved traffic flow, define success metrics and KPIs, create reports, and develop and explore new analytics to optimize site performance and usage.
  • Industry Trends: Maintain an up-to-date, expert-level understanding of the latest industry trends, guidelines, and algorithm changes.
  • Collaboration: Raise requests to the development team and manage UAT reviews.
Requirements:
  • Education: Bachelor's degree in Marketing, Business, or a related field.
  • Experience: 7 years of work experience as a website manager.
  • Skills: Great understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC), ability to troubleshoot website issues in a fast-paced environment, highly proficient in HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, mySQL, and JavaScript.
  • Tools: Proficiency in implementing and managing robust tracking systems to monitor and analyze digital metrics, focusing on data-driven decision-making, in-depth knowledge of digital marketing channels, technologies, and best practices, proficiency in SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, etc.
  • Soft Skills: Excellent analytical and presentation skills, good work ethics and detailed-oriented project management, ability to influence, lead, and collaborate with peers and remote groups to produce desired results.

Location: Augusta, GA or Charlotte, NC

Travel: 10%



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