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Global Marketing Director
2 months ago
The Director of Global Marketing will play a pivotal role in driving the Club Car brand forward, developing and executing strategic marketing initiatives that propel acquisition, retention, and growth across the entire business.
Main Responsibilities:
- Champion the Club Car brand globally, ensuring its position is clearly identified and consistently promoted across all channels, in partnership with key stakeholders.
- Collaborate with Product Management leaders to develop business and marketing strategies that drive growth, market share gains, and profitability improvements.
- Conduct market research to yield insights and understanding of market trends and customers, informing data-driven marketing decisions.
- Participate in the annual strategic planning process to ensure long-range plans and strategies align with brand positioning and marketing capabilities.
- Lead the design and execution of a digital demand engine that promotes the category and brand, drives preference, and delivers high-quality leads to sales teams and the dealer network.
- Develop and execute integrated marketing campaigns across owned, earned, and paid channels, leveraging analytics to ensure campaign effectiveness.
- Partner with Sales leaders to drive revenue growth and market share gains, fostering a collaborative environment.
- Produce an annual events calendar in support of business growth, including key trade shows, industry events, channel partner events, and internal company meetings.
- Design and execute channel marketing programs that support growth across the global dealer network, delivering tools, best practices, and content that enables dealers to achieve best-in-class commercial performance.
- Collaborate with Global Communications to foster Public Relations and Media relationships, promoting brand awareness and thought leadership.
- Produce compelling content that supports brand positioning and growth activities, showcasing the Club Car brand's value proposition.
- Lead Brand Ambassador and Influencer programs to maximize value and return on investment.
- Lead a team of engaged marketing professionals, fostering healthy relationships and an environment where every employee feels valued, coached, and mentored for future career growth.
- Maximize return on marketing investments and champion incremental activities to drive growth, managing overall marketing spend, including monthly financial forecasts and analysis, and annual operating plan development.
Qualifications and Key Competencies:
- Bachelor's degree in marketing, business, or a related field; MBA preferred.
- Excellent written and verbal communication skills.
- Demonstrated history of coaching and developing talent.
- Proven experience developing marketing strategy and delivering results.
- Data-driven marketing mind with strong business acumen.
- Strong skills with digital marketing tools (Web / Salesforce / Eloqua preferred).
- Previous experience working to enhance sales team and channel performance in an OEM business.
- Previous experience in both Industrial and Consumer products desired.
