Marketing Communications Director

2 days ago

Hollywood, Florida, United States American Heart Association Full time
Job Title: Marketing Communications Director

At the American Heart Association, we are seeking a highly skilled Marketing Communications Director to join our team. As a key member of our marketing team, you will be responsible for developing and implementing strategic communications plans that promote our organization's mission and goals.

Key Responsibilities:
  • Develop and implement local strategic communications plans that promote our nationally driven priorities, local events, community impact, science news, and cause initiatives.
  • Write, distribute, and pitch news releases and other supporting media materials to local traditional and non-traditional media.
  • Secure media sponsorships for local events and priority initiatives, as appropriate.
  • Implement awareness campaigns around heart and stroke-related topics and work collaboratively with other key market staff to develop an integrated approach to such campaigns.
  • Work with staff to ensure that national branding guidelines are followed.
  • Develop and implement communications plans for sponsor-funded activations.
  • Coordinate and implement communications plans in conjunction with strategic alliances.
  • Identify, secure, and media train local spokespersons.
  • Provide marketing and communications support for development and fundraising events and activations, as appropriate.
  • Identify human interest stories for media coverage, social media posts, internal and external communications channels, and event integration.
  • Track all media coverage via a media tracking system and manage a spokesperson database. Work with video production companies to produce videos for events, social media, and other marketing communications resources.
  • Work with photographers to produce photography for events, social media, and other marketing and communications resources.
Requirements:
  • Bilingual, Spanish-speaking is required, Spanish-writing preferred but not required.
  • Bachelor's degree in communications, marketing, public relations, journalism, or a related field, or some college plus experience.
  • Minimum of two years of work experience in communications, social media, public relations, and journalism or any equivalent combination of training and work experience.
  • Experience applying the principles and practices of communications and marketing to the non-profit environment.
  • Experience working as a team member with multiple internal and external constituencies at varying levels: staff, media, external corporations, and volunteers.
  • Experience with crisis communications and sensitive issues.
  • Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.
  • Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print, and general business writing.
  • Working knowledge of news media operations, newsgathering, and technology.
  • Must have at least intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoint, and spreadsheets.
  • Travels as required within the assigned territory markets; 20% travel as needed within the market and other locations as appropriate.
What We Offer:
  • Competitive base salary.
  • Performance and recognition through merit increases and incentive programs.
  • A wide array of benefits, including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.
  • Employee assistance program, employee wellness program, and telemedicine, and medical consultation.
  • Professional development opportunities, including access to our national online university, HeartU, and employee resource groups.
  • Work-life harmonization through paid time off, holidays, and tuition assistance.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about making a difference in the lives of others and have the skills and experience to excel in this role, we encourage you to apply.

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