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Senior Account Executive, Consumer Brand Public Relations, Sports
2 months ago
We are seeking a highly skilled Senior Account Executive to join our Consumer & Brand Practice, focused on clients in the Sports and Entertainment sectors. The ideal candidate will have experience supporting consumer communications efforts across sports or consumer lifestyle / fashion, with a strong understanding of the media landscape and ability to develop meaningful PR strategies.
Key Responsibilities:- Develop and execute media materials, including pitch emails, reporter backgrounders, and spokesperson briefing material
- Build and leverage strong media contacts to contribute to pitching and coverage
- Identify trends happening amongst key audiences and bring forth ideas
- Provide in-office support for press requests and product needs
- Track and analyze media hits and campaign results against KPIs
- Develop deep knowledge of client industry and contribute to the development of strategic client plans
- 2-3 years of PR experience, agency preferred, with interest in Consumer brands, sports and entertainment
- Strong writing, media, and research skills
- Results-focused approach and willingness to go the extra mile for clients
- Ability to work effectively in a team-oriented, fast-paced environment
- Highly detail-oriented, with excellent time-management skills
- Hybrid work environment that offers the flexibility and balance of working from home and going into the office
- Career growth opportunities through continued education, training & development courses, and BCW's Career Pathing program
- Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at Burson and the outside community and accelerate their careers
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
Equal Opportunity Employer:Burson is an Equal Opportunity Employer and does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.
