Digital Marketing Strategist
20 hours ago
We are seeking a highly skilled Digital Marketing Manager to join our team at Dekko Inc. This is a unique opportunity to drive innovative online strategies, grow our digital presence, and deliver impactful campaigns that engage audiences and fuel growth.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies across channels such as SEO, SEM, social media, email, content marketing, and paid advertising with a focus on driving sales growth and revenue targets.
- Lead generation and conversion optimization: design and optimize campaigns that generate high-quality leads, enhance customer acquisition, and improve conversion rates, ultimately driving sales performance and business growth.
- Content development and management: oversee the development and distribution of high-quality digital content that supports lead nurturing and drives conversion along the customer journey.
- Social media strategy and management: plan, execute, and manage all social media platforms, ensuring visually engaging content that increases customer interaction and brand visibility, with a direct impact on lead generation and sales.
- SEO and SEM optimization: implement and manage SEO best practices to increase organic visibility, and work with internal or external teams to manage PPC campaigns that are designed to boost online sales and brand presence.
- Website UX design and management: collaborate with web designers and developers to enhance website user experience (UX). Focus on improving site architecture, navigation, and overall usability to optimize the customer journey and conversion rates, directly impacting sales.
- A/B testing and website optimization: conduct regular A/B testing and UX analysis to continuously improve website performance, ensuring a seamless path to purchase that increases conversion rates.
- Analytics and reporting: measure and analyze the performance of digital campaigns, visual content, and website traffic, providing regular reports to key stakeholders. Use data to refine and optimize marketing efforts, ensuring improvements in ROI and revenue growth.
- Collaboration with cross-functional teams: work closely with the sales, product management, and creative teams to align marketing initiatives and design assets with sales targets and business objectives, ensuring all digital efforts drive bottom-line growth.
- Stay current on digital and design trends: continuously research and stay updated on emerging digital marketing, graphic design, and UX trends to keep our strategies cutting-edge and maximize opportunities for revenue generation.
- Manage digital advertising budget: plan and monitor budget allocation for paid digital campaigns, ensuring maximum ROI and efficient allocation of resources to drive sales.
- Graphic design and visual content creation: create visually appealing digital assets, including social media graphics, infographics, display ads, email templates, and landing pages. Ensure all creative assets align with marketing objectives to increase customer engagement and influence purchase decisions.
- In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
- Ability to independently create digital assets and visuals that align with brand identity and marketing objectives using design tools like Adobe Creative Suite or Canva.
- Strong ability to interpret data and generate actionable insights to improve campaign performance, user experience, and sales growth.
- Experience in developing and optimizing SEO strategies and managing SEM campaigns using platforms such as Google Ads.
- Strong organizational skills with the ability to manage multiple projects simultaneously and deliver on deadlines.
- Exceptional writing and editing skills, with a focus on creating compelling content that drives engagement and conversions.
- Proficiency with tools such as Google Analytics, Google Ads, HubSpot, or similar platforms to track and report on digital marketing metrics.
- Strong communication and interpersonal skills, with the ability to work cross-functionally across teams.
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of managing successful campaigns that resulted in sales growth.
- Strong expertise in digital marketing platforms including Google Analytics, Google Ads, Facebook Ads, LinkedIn Campaign Manager, HubSpot, and SEO tools.
- Proficiency in graphic design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign) to create or manage the creation of digital marketing assets that enhance customer engagement and brand loyalty.
- Experience with UX design principles and website content management systems (CMS), ensuring an optimal user experience that supports lead generation and sales.
- Familiarity with web development, UI/UX design, A/B testing, and website analytics tools (e.g., Hotjar, Optimizely) to continually improve conversion rates and customer satisfaction.
- Strong project management skills with the ability to manage multiple design and marketing projects simultaneously.
- Knowledge of lead generation tactics, e-commerce, and sales funnel optimization.
- Creative thinker with a passion for staying on the cutting edge of digital, graphic design, and UX trends that contribute to business growth.
- Innovative environment: work in a place where your ideas are heard and your contributions are valued.
- Team spirit: join a collaborative and energetic team that's dedicated to making Dekko a great place to work.
- A competitive compensation package: quality medical benefits, including a company-funded pension, 401K plan, health & wellness perks, and so much more.
Dekko is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
-
Digital Marketing Strategist
1 month ago
Fort Wayne, Indiana, United States Aon Full timeAbout the RoleAon is seeking a talented Growth Marketing Strategist to join our team. As a key member of our marketing team, you will play a critical role in developing and executing innovative marketing strategies that drive business growth and customer engagement.Key ResponsibilitiesDevelop and execute omni-channel growth marketing strategies to attract...
-
Digital Marketing Strategist
4 weeks ago
Fort Wayne, Indiana, United States Aon Full timeAbout the RoleAon is seeking a talented Growth Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing innovative marketing strategies that drive growth and customer engagement.Key ResponsibilitiesDevelop and execute omni-channel growth marketing strategies to attract and retain...
-
Digital Marketing Strategist
3 weeks ago
Fort Wayne, Indiana, United States Dekko Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Manager to join our team at Dekko. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive sales growth and revenue targets.Key ResponsibilitiesDevelop and Execute Digital Marketing Strategy: Lead the...
-
Growth Marketing Strategist
2 weeks ago
Fort Wayne, Indiana, United States Aon Full timeAbout the RoleAon is seeking a highly skilled Growth Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing innovative marketing strategies that drive business growth and customer engagement.Key ResponsibilitiesDevelop and implement omni-channel growth marketing strategies to attract...
-
Growth Marketing Strategist
2 weeks ago
Fort Wayne, Indiana, United States Aon Full timeJob DescriptionAon is seeking a highly skilled Growth Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing innovative marketing strategies that drive business growth and customer engagement.Key ResponsibilitiesDevelop and implement omni-channel growth marketing strategies to...
-
Growth Marketing Strategist
2 days ago
Fort Wayne, Indiana, United States Aon Full timeJob Title: Growth Marketing StrategistAon is seeking a talented Growth Marketing Strategist to join our team. As a key member of our growth marketing team, you will be responsible for developing and executing innovative marketing strategies to drive customer acquisition and retention.Key Responsibilities:Develop and execute omni-channel growth marketing...
-
Digital Marketing Manager
3 weeks ago
Fort Wayne, Indiana, United States ZMC Hotels Full timeJob Title: Digital Marketing ManagerWe are seeking a highly skilled Digital Marketing Manager to join our team at ZMC Hotels, LLC. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive brand awareness, engagement, and revenue growth.Key Responsibilities:Develop and...
-
Digital Marketing Manager
4 weeks ago
Fort Wayne, Indiana, United States ZMC Hotels Full timeJob Title: Digital Marketing ManagerZMC Hotels, LLC is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive brand awareness, engagement, and revenue growth.Key Responsibilities:Develop and...
-
Marketing Strategist
4 weeks ago
Fort Wayne, Indiana, United States Press-Seal Corporation Full timeJob DescriptionAt Press-Seal Corporation, we're seeking a talented Marketing Specialist to drive our brand's vision forward. As a key member of our team, you'll be responsible for crafting and executing dynamic marketing campaigns that captivate our audience and amplify our market presence.Key Responsibilities:Develop and execute marketing plans and...
-
Paid Media Strategist
2 weeks ago
Fort Wayne, Indiana, United States Instrumental Group Full timeJob Title: Paid Media StrategistInstrumental Group, a leading Elite HubSpot Partner agency, is seeking a highly skilled Paid Media Strategist to enhance our talented team. As a Paid Media Strategist, you will play a vital role in supporting our SEM team by researching, strategizing, implementing, and optimizing both organic and paid search campaigns for our...
-
Marketing Coordinator
23 hours ago
Fort Wayne, Indiana, United States Generis Tek Inc Full timeSocial Media and PR AssistantWe are seeking a highly skilled and motivated Social Media and PR Assistant to join our Growth Marketing Department at Generis Tek Inc. The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to work independently and as part of a team.Responsibilities:Manage social media...
-
Senior Revenue Operations Strategist
2 weeks ago
Fort Wayne, Indiana, United States Instrumental Group Full timeJob Title: Sr. Rev Ops StrategistInstrumental Group, a leading Elite HubSpot Partner agency, is seeking a highly skilled and experienced Sr. Rev Ops Strategist to join our team. As a key member of our team, you will play a crucial role in driving revenue growth and optimizing customer experiences for our clients.Key Responsibilities:Lead client engagements...
-
Digital Media Director
3 weeks ago
Fort Wayne, Indiana, United States Deploy Alloy Full timeAbout the JobThe Digital Media Director is a key leadership role responsible for overseeing and implementing digital media strategies for Deploy Alloy. This role involves managing and optimizing various digital media channels to drive brand awareness, engagement, and conversions.Key Responsibilities:Digital Media StrategyCollaborate with the Director of...
-
Digital Media Director
2 days ago
Fort Wayne, Indiana, United States Deploy Alloy Full timeAbout the JobThe Digital Media Director is a key leadership role responsible for overseeing and implementing digital media strategies for Deploy Alloy. This position involves managing and optimizing various digital media channels to drive brand awareness, engagement, and conversions.Key Responsibilities:Digital Media StrategyCollaborate with the Director of...
-
Digital Media Sales Manager
1 month ago
Fort Wayne, Indiana, United States Gray Television Full timeAbout Gray TelevisionGray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and...
-
Chief Growth Strategist
3 weeks ago
Fort Wayne, Indiana, United States 3Rivers Federal Credit Union Full timeJob SummaryWe are seeking a visionary leader to fill the role of Chief Growth Officer at 3Rivers Federal Credit Union. As a key member of our executive team, you will be responsible for driving business growth and innovation through strategic planning, data-driven decision making, and collaboration with cross-functional teams.Key ResponsibilitiesDevelop and...
-
Marketing Specialist
2 days ago
Fort Wayne, Indiana, United States Do it Best Full timeJob Title: Consumer Marketing SpecialistAt Do it Best, we are seeking a highly motivated and experienced Consumer Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing consumer-focused marketing strategies to drive sales growth and profitability for our members.Key...
-
Senior Digital Analyst
22 hours ago
Fort Wayne, Indiana, United States Frontier Communications Full timeJob Title: Senior Digital AnalystFrontier Communications is seeking a Senior Digital Analyst to join our team. As a key member of our digital analytics team, you will be responsible for executing and implementing behavioral and performance analytics on our e-commerce platform.Key Responsibilities:Collaborate with IT, business leads, product, marketing, and...
-
Network Communications and Marketing Director
20 hours ago
Fort Wayne, Indiana, United States Dukes Memorial Hospital Full timeJob Summary As a key member of the senior leadership team for Dukes Memorial Hospital, this position reports to the market's lead CEO, with a dotted-line reporting relationship to the Regional Marketing Director. Primary responsibilities include management and implementation of overall marketing strategies encompassing advertising, community relations,...
-
Product Manager Digital Advisor Experience
4 weeks ago
Fort Wayne, Indiana, United States VirtualVocations Full timeVirtualVocations is seeking a skilled Product Manager, Digital Advisor Experience to join our team. The ideal candidate will have a strong background in product management and a passion for delivering exceptional customer experiences. **Key Responsibilities:** * Develop and manage the long-term product roadmap in alignment with business strategy *...