Digital Marketing Strategist

3 weeks ago


Fort Wayne, Indiana, United States Aon Full time
About the Role

Aon is seeking a talented Growth Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing innovative marketing strategies that drive growth and customer engagement.

Key Responsibilities
  • Develop and execute omni-channel growth marketing strategies to attract and retain customers
  • Design, build, launch, and optimize always-on marketing campaigns to promote the brand, differentiate our solutions, generate leads, and drive sales
  • Collaborate with channel strategists and the Marketing Analytics team to optimize the performance of each marketing channel
  • Ensure user-centric designs that maintain clear, logical, and concise information to invite an attractive ROI
  • Optimize marketing tactics based on metrics of testing, such as A/B and multi-variate tests
  • Function as a project manager to collaborate with 3rd party partners and internal teams to create new website templates, launches/relaunches, business requirements, site mapping, navigation structure, imagery, copy direction, testing, and tracking
  • Wear your editing hat to ensure content is customer-centric, addresses the end-to-end customer journey, optimized for SEO, grammatically correct, compliant with laws and regulations, and consistent with branding initiatives
  • Effectively communicate and collaborate vision and opinions with teams with varied strengths and communicate complex technical concepts in an easily digestible way
Requirements
  • 5+ years of experience in a marketing strategy and execution role
  • Experience conducting A/B tests for campaigns and driving customer insights a major plus
  • Strong understanding of Agile methodologies
  • Bachelor's degree or equivalent years of industry experience
About Aon

Aon is a global professional services firm that provides a range of services including risk management, insurance, and human resources consulting. We are committed to creating a diverse and inclusive workplace where all colleagues feel empowered to be their authentic selves.

We offer a comprehensive benefits package, including a 401(k) savings plan, employee stock purchase plan, medical, dental, and vision insurance, paid time off, and more. We also offer opportunities for professional development and growth, as well as a dynamic and inclusive work environment.

Aon is an equal opportunity employer and welcomes applications from all qualified candidates. We are committed to diversity and inclusion and are proud to be an equal opportunity workplace.



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