Digital Media Director

7 days ago

Fort Wayne, Indiana, United States Deploy Alloy Full time
About the Job

The Digital Media Director is a key leadership role responsible for overseeing and implementing digital media strategies for Deploy Alloy. This role involves managing and optimizing various digital media channels to drive brand awareness, engagement, and conversions.

Key Responsibilities:Digital Media Strategy

Collaborate with the Director of Integrated Marketing to develop and execute comprehensive paid digital media strategies that align with our client's marketing and business goals. This includes defining target audiences, choosing appropriate digital platforms, and setting KPIs to measure the effectiveness of campaigns.

Paid Media Management

Oversee the planning, execution, and optimization of digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, programmatic display, and other paid media channels. Monitor budgets, bids, and performance metrics to ensure optimal ROI.

Team Management

Lead and mentor a team of digital media specialists and coordinators. Provide guidance, support, and ongoing training to ensure the team's success in executing digital media strategies.

Data Analysis, Optimization, and Reporting

Utilize data analytics tools to track and analyze the performance of digital media campaigns. Lead the team in preparing regular reporting and analyses of campaign performance that will then be shared with clients and relevant agency team members. Use these insights to make data-driven decisions and continually improve campaign effectiveness.

Collaboration with Creative Team

Work closely with the creative team as they develop compelling and engaging digital content, including ad creatives, videos, infographics, and other assets tailored to different digital channels.

Market Research

Stay current with the latest digital marketing trends, industry best practices, and emerging technologies. Collaborate with the Director of Integrated Marketing to conduct market research to identify opportunities and new digital media platforms to reach the target audience effectively.

Budgeting

Work with the team to closely monitor and manage the digital media budgets in real-time, ensuring that media spending is on target.

Vendor Relationship Management

Collaborate with external digital vendors and media partners to negotiate contracts, develop partnerships, and maximize the value of media investments.

Qualifications and Skills:

Bachelor's degree in Marketing, Advertising, Communications, or a related field. A master's degree may be preferred, or relevant experience.

Proven experience in digital marketing and media management, with a focus on developing and implementing successful digital media campaigns.

Strong understanding of various digital channels, advertising platforms, and marketing technologies.

Proficiency in using data analytics tools to track and measure campaign performance (e.g., Google Analytics, social media analytics, etc.).

Demonstrated ability to lead and motivate a team, fostering a collaborative and innovative work environment.

Excellent verbal and written communication skills, with the ability to present data-driven insights to stakeholders at all levels.

Strategic thinker who can identify opportunities and solve complex problems in the digital space.

Familiarity with compliance and regulatory considerations related to digital advertising and data privacy is a plus.

The Digital Media Director plays a crucial role in shaping Deploy Alloy's digital capabilities. Their expertise in digital media strategy, data analysis, and team leadership is essential for achieving marketing objectives and fostering growth in our digital services.

We offer competitive pay and a flexible work schedule with a blend of remote and in-office work. We prioritize our employees' well-being and offer a comprehensive benefits package, including medical, dental, vision, disability, and life insurance, as well as a 401K savings plan with a company match. We also provide paid time off and paid family leave to support our employees' work-life balance.

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