Senior eCommerce Analyst
4 weeks ago
We are seeking a highly analytical and detail-oriented Senior eCommerce Analyst to join our team at GreenThumb. The successful candidate will be responsible for organizing, analyzing and interpreting marketing and customer data; creating reports and dashboards to extract intelligence and expand self-service capabilities; and presenting data insights to business partners to drive decisions.
Key Responsibilities- Develop a deep understanding of the customer site experience, the purchasing funnel, and best practices in the cannabis industry.
- Analyze sales data, website metrics, and customer behavior to identify trends, opportunities, and challenges.
- Develop and maintain regular reporting to track key performance indicators (KPIs) and provide insights to stakeholders.
- Design and execute A/B tests to optimize product pages, checkout processes, and other ecommerce experiences.
- Identify opportunities to improve conversion rates and collaborate with the ecommerce team to implement changes.
- Partner with cross-functional teams to translate data insights into actionable strategies for optimizing product pages, marketing campaigns, and conversion rates.
- Analyze customer data to identify high-value segments and develop targeted marketing strategies.
- 3+ years of experience in ecommerce analysis or a related field. B2C preferred.
- Bachelor's Degree in Business Analytics, Computer Science, Mathematics, Statistics, IT, or a related field is preferred.
- Excellent communication and presentation skills.
- Proven analytical skills and experience working with large datasets.
- Proficiency in data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical software (e.g. R).
- Proficiency in Excel, web analytics tools (e.g., Google Analytics), site optimization tools (e.g. Google Optimize) and BI. Tableau preferred. Hands on experience with Mixpanel is a bonus.
- Google Analytics certification or similar preferred.
- Must pass any and all required background checks.
- Must be and remain compliant with all legal or company regulations for working in the industry.
- Must be a minimum of 21 years of age.
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Senior eCommerce Analyst
4 weeks ago
Chicago, Illinois, United States Green Thumb Industries INC Full timeThe RoleWe are seeking a highly analytical and detail-oriented Senior eCommerce Analyst to support our team in optimizing our ecommerce experiences.ResponsibilitiesResearch: Develop a deep understanding of the customer site experience, the purchasing funnel, and best practices in the cannabis industry.Data Analysis: Analyze sales data, website metrics, and...
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