Email Marketing Strategist

4 days ago


Orlando, Florida, United States Omicron Media, Inc. Full time
Job Summary

Omicron Media, Inc. is seeking a highly skilled Email Marketing Manager to drive the overall email strategy for eight brands with distinct customer demographics and plan offerings. As the front line for customer communication, you will be responsible for creating effective onboarding, upsell, retention, win back, and customer satisfaction emails in a fast-paced environment.

Key Responsibilities
  • Manage daily email operations, including promotional calendar, system testing & troubleshooting, copywriting, email production, deployment, optimization, and A/B testing of emails and landing pages to maximize conversions.
  • Develop and maintain KPI reporting to monitor and improve the performance of the email marketing channel.
  • Collaborate with other team members to ensure email strategy complements and amplifies all marketing initiatives.
  • Create and implement strategies for list growth, increased engagement, and increased ROI.
Requirements
  • 3+ years of experience in email marketing, including Sendgrid, Eloqua, and A/B testing tools.
  • Strong understanding of email marketing concepts and KPIs.
  • Basic HTML and CSS skills.
  • Clear and concise copywriting with a core understanding of conversion optimization.
  • Capacity to find and nurture demographic synergies into paid customers.
  • Knowledge of how different online marketing channels fit together.
  • Highly organized with the ability to work on divergent brands and projects.
  • Advanced Excel skills to create clear reports.
  • Must be a self-starter, willing to take initiative and drive results.
  • Knowledge of CAN-SPAM and email deliverability best practices.
What We Offer
  • Hybrid work schedule.
  • Full-time position.

Omicron Media, Inc. is an Equal Opportunity Employer. EOE/AA M/F/D/V



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