Email Marketing Strategist
4 weeks ago
Omicron Media, Inc. is seeking a highly skilled Email Marketing Strategist to drive the overall email strategy for eight brands with distinct customer demographics and plan offerings.
The ideal candidate will have 3+ years of experience in email marketing, with a strong understanding of email marketing concepts and KPIs. They will be responsible for managing daily email operations, developing and maintaining KPI reporting, and working with other members of the team to ensure email strategy complements and amplifies all marketing initiatives.
Key Responsibilities:
- Manage daily email operations, including promotional calendar, system testing & troubleshooting, copywriting, email production, deployment, optimize, and A/B test emails and landing pages to maximize conversions.
- Develop and maintain KPI reporting to monitor and improve the performance of the email marketing channel.
- Work with other members of the team to ensure email strategy complements and amplifies all marketing initiatives.
- Create and implement strategies for list growth, increased engagement, and increased ROI.
Requirements:
- 3+ years of experience in email marketing, with a strong understanding of email marketing concepts and KPIs.
- Experience with email marketing tools, including Sendgrid, Eloqua, and Optimizely.
- Strong copywriting skills and ability to create effective onboarding, upsell, retention, win back, and customer satisfaction emails.
- Ability to work in a fast-paced environment and meet deadlines.
What We Offer:
- A hybrid work schedule and full-time position.
- A competitive salary and benefits package.
- The opportunity to work with a talented team of professionals and contribute to the success of Omicron Media, Inc.
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