Cybersecurity Analyst Relations Strategist

3 days ago

Redwood City, California, United States imperva Full time

About the Role:

Imperva is seeking an experienced cybersecurity analyst relations strategist to lead our entire analyst relations program. This individual will report to the Chief Marketing Officer and be responsible for developing and executing a plan to build and maintain lasting, credible relationships with top-tier and specialized analyst firms.

This role requires strong communication and relationship-building skills, as well as experience evaluating qualitative and quantitative IT industry research. The successful candidate will have a strong track record of leading cross-functional teams, knowledge of security technologies, and excellent critical thinking skills.

The Cybersecurity Analyst Relations Strategist will work closely with product management, product marketing, engineering, and finance to develop a targeted analyst relations strategy that articulates Imperva's value proposition. They will execute briefings and inquiries with relevant analysts and company spokespeople to ensure ongoing engagement with Imperva, its market strategies, and products.

Key Responsibilities:

  • Develop and maintain strong relationships with industry analysts and internal stakeholders
  • Work closely with product marketing, product management, engineering, and finance to develop a targeted analyst relations strategy
  • Execute briefings and inquiries with relevant analysts and company spokespeople
  • Monitor key analyst activity on social networks and engage or recommend SME engagement
  • Maintain a schedule of relevant upcoming research and engage with product marketing, product management, and others to position Imperva in the most favorable light
  • Keep current on competitive landscape and developments in our space and share relevant analyst research with senior management
  • Manage the annual Gartner Magic Quadrant and Forrester Wave evaluation processes to ensure best position
  • Provide strategic counsel to senior management on how to best engage with key influencers within the analyst community
  • Assist SMEs/spokespeople in preparing content tailored for specific analyst audiences
  • Manage budgets, scope of engagement, and overall vendor relationships

About You:

We're looking for someone with a Bachelor's Degree in marketing, public relations, communications, journalism, or a relevant discipline, and 8-10 years of experience in analyst relations, corporate communications, public relations, media relations, or other relevant experience. Knowledge of security technologies and the security market is a huge plus.

Benefits:

  • A competitive estimated salary range: $120,000 - $180,000 per year
  • Opportunities for professional growth and development
  • A dynamic and collaborative work environment
  • A comprehensive benefits package

About Imperva:

Imperva is a leading provider of cybersecurity solutions that protect business-critical data and applications. Our SecureSphere and Incapsula product lines enable organizations to DISCOVER assets and vulnerabilities, PROTECT information wherever it lives, and COMPLY with regulations. We're headquartered in Redwood Shores, California, and we're proud to be an equal opportunity employer.

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