Sales Representative

5 days ago


Houston, Texas, United States Sonic Automotive Full time
Job Summary

We are seeking a highly motivated and results-driven Sales Representative to join our team at Sonic Automotive. As a Sales Representative, you will be responsible for selling vehicles and meeting dealership gross profit, volume, and customer satisfaction standards.

Key Responsibilities
  • Sales and Customer Service
    • Develop and maintain a strong understanding of our vehicle inventory, features, and benefits.
    • Determine each customer's vehicle needs by asking questions and listening.
    • Demonstrate vehicles (includes test drives) and deliver vehicles to customers.
    • Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
  • Business Development
    • Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
    • Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
    • Attend sales meetings and training offered by the dealership and the manufacturer.
  • Customer Relationship Management
    • Maintain a prospect development system.
    • Maintain an owner follow-up system that encourages repeat and referral business.
    • Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
  • Professional Development
    • Understand the terminology of the automobile business and keep abreast of technological changes in the product.
    • Know and understand equity and values and be able to explain depreciation to the customer.
    • Know and understand the federal, state, and local laws which govern retail auto sales.
  • Additional Responsibilities
    • Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
    • Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.


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