Marketing Campaign Strategist

1 week ago


Chicago, Illinois, United States American Health Full time
About Us

The American Health Information Management Association (AHIMA) is a global nonprofit, membership association for health professionals involved in the health information management needed to deliver quality healthcare to the public. Our mission is to empower people to impact health, and our core values guide our business and actions.

Our Core Values
  • We have integrity in our work and relationships, making us trustworthy, credible, and accountable leaders.
  • We act boldly with intention, going after big ideas and challenges with purpose to recognize the influence and impact of our work on people's health, safety, and well-being.
  • We are inclusive, seeing the whole person and respecting the inherent dignity of every human, making space for different voices and opinions to help us get the best results.
Equal Opportunity Employer

AHIMA is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to gender, gender identity, race, color, religious creed, national origin, age, sexual orientation, physical or mental health disability, or protected veteran status.

Job DescriptionMarketing Campaign Manager

We are seeking a talented Marketing Campaign Manager to join our growing team and lead strategic marketing campaigns that will drive our company's success to new heights.

Responsibilities
  • Campaign Strategy & Planning (60%): Develop and execute marketing campaign strategies that align with overall company goals, utilizing customer buyer's journey to architect innovative multi-channel engagement programs.
  • Omni-Channel Marketing (20%): Oversee campaign deployment across various marketing channels, including digital advertising, social media, email marketing, and events.
  • Data Analysis & Reporting (20%): Dive deep into data with reports and dashboards in HubSpot to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making focused on campaign optimization.
Requirements
  • At least 5 years of experience and proficiency in marketing automation software such as HubSpot or Marketo required.
  • Bachelor's degree in marketing, business, or a related field (master's degree is a plus).
  • Strong understanding of digital marketing, SEO, SEM, and social media.
  • Proven experience in digital marketing strategy and execution, demand generation, lifecycle marketing, or similar role.
  • Excellent communication and interpersonal skills.
  • Creative thinking and problem-solving abilities.
  • Strong project management skills and the ability to multitask effectively.
  • Knowledge of marketing best practices and industry trends.
  • Ability to work in a fast-paced, dynamic environment.
What You'll Get from AHIMA
  • Opportunities to work remotely.
  • A mission-driven culture.
  • A collaborative and open environment where everyone's ideas are appreciated and welcomed.
  • Great benefits, competitive compensation, and generous time-off policy.


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