Marketing Strategy Director
3 weeks ago
About the Role:
TransUnion is seeking a seasoned Marketing Strategist to lead the development of marketing and campaign plans that drive growth in our B2B businesses. As a skilled facilitator and collaborator, you will work closely with marketing partners to understand business objectives and translate them into marketing goals and KPIs.
Key Responsibilities:
- Develop collaborative processes for marketing and campaign planning that leverage the skills of other marketing leaders throughout the organization.
- Manage a holistic global marketing calendar, recognizing patterns, duplication, and opportunities for efficiency by combining marketing activities and versioning for segmented audiences.
- Work closely with marketing partners to understand business objectives, translate into marketing goals and KPIs.
- Lead internal strategic planning engagements, sometimes to build multi-year plans, sometimes to develop detailed campaign flows and strategies.
- Socialize marketing strategies with stakeholders, securing alignment and agreement.
- Teach, train, and lead marketers on strategic marketing planning and campaign planning best-practices.
- Collaborate with channel and media partners, content strategists, creative strategists, and marketing planners to develop multi-year marketing plans and short-term campaign strategies that drive growth.
- Ask tough questions, challenge the status quo, and up-level our strategic thinking.
- Stay informed about industry trends, competitive landscape, and emerging technologies to inform creative strategies and approaches.
Requirements:
- 8 to 10+ years of marketing experience in B2B financial services, technology, information fields with a long sales cycle and enterprise-level sellers, with at least 3 years at an agency or consultancy to B2B clients.
- Experience developing B2B marketing strategies deploying a full suite of integrated marketing programs, including account-based marketing, traditional channels, digital channels, and experiential event marketing.
- Expert consultancy and internal client relationship skills and abilities, particularly seeing the big picture while also understanding nuanced details that can slow down campaign execution and engaging and influencing senior stakeholders and lead cross-matrix teams.
- Excellent communication, presentation, and facilitation skills, with the ability to articulate and sell marketing ideas effectively, bring together and get the most out of the strategic expertise of multiple marketing leaders, resulting in thoughtful and innovative marketing plans developed in a collaborative manner.
- Proven track record of demonstrated results, including progress toward KPIs, ROI on marketing campaigns, etc.
- Bachelor's degree in marketing, advertising, or a related field.
Preferred Experience:
- Experience with SaaS product is beneficial but not a requirement.
What We Offer:
- Flexible benefits, including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional parental leave, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion's Employee Resource Groups.
Equal Opportunity Employer:
TransUnion is committed to being a place where diversity is not only present but also embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity, or any other characteristic protected by law.
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