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Digital Marketing Strategist

2 months ago

Chicago, Illinois, United States Instrumental Group Full time
Job Title: SEM Marketing Specialist

Instrumental Group is seeking a highly skilled SEM Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing search engine marketing strategies to drive business growth and revenue.

Key Responsibilities:

  • Strategy Development: Conduct keyword research, analyze market trends, and develop targeted marketing campaigns to drive traffic and conversions.
  • Performance Optimization: Monitor and analyze campaign performance, identify areas for improvement, and implement data-driven strategies to increase ROI.
  • Campaign Execution: Manage and execute paid search campaigns across multiple platforms, including Google Ads and Bing Ads.
  • Team Collaboration: Work closely with cross-functional teams to ensure seamless campaign execution and maximize results.

Requirements:

  • 3+ years of experience in search engine marketing and digital marketing.
  • Deep knowledge of search engine algorithms and best practices.
  • Strong analytical and problem-solving skills.
  • Excellent communication and project management skills.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.