**Senior Sales Lead

5 days ago

Cincinnati, Ohio, United States Campbell Soup Company Full time

About the Role

The Senior Sales Lead - Kroger Account will be responsible for developing and implementing joint business plans to drive volume, profit, and share growth within the M&B Soup category at Kroger. This role will involve proactively managing and monitoring the Campbell's Soup portfolio, creating and evaluating business plans to meet sales objectives, and implementing brand strategies and tactics with the customer Kroger.

Key Responsibilities

  • Utilize the Campbell's Sales Planning & Customer Investment system to create optimal customer plans to drive Campbell's portfolio across both Brick & Mortar and Ecommerce.
  • Manage and lead cross-portfolio platforms to drive volume, profit, and share growth, including Meal Solutions, Holiday, Hunger, and Back To School, and NFL.
  • Develop and implement trade promotion strategies and tactical plans with the customer, helping to develop and execute higher ROI activities to drive Campbell's portfolio scale.
  • Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending, and volume, to achieve all sales objectives versus plan.
  • Utilize shopper and category management practices to proactively link consumer and shopper trends and opportunities.
  • Leverage Shopper Insights and Category Management resources appropriately.
  • Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies.
  • Conduct post-event analysis to evaluate promotional volume, consumption, profit, and spending results versus plan and leverage findings to maximize future promotional opportunities.
  • Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
  • Understand Campbell's brand strategies and tactics and implement them by working closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, etc.
  • Develop accurate monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data, and inventory changes.
  • Proactively call out potential risks or threats to monthly forecasts.
  • Sell-in new items to the customer and work with key customer personnel to achieve optimal distribution.
  • Identify profitable opportunities to grow incremental volume.
  • Provide direction to Retail on how to implement customer-specific plans at the store level.

Requirements

  • Bachelor's Degree
  • 12+ years of CPG Industry Sales and/or Category Management experience
  • Problem Solving Skills
  • Technical Skills
  • Category & Brand Knowledge
  • Analytical Skills
  • Interpersonal Skills
  • Negotiation Skills
  • Written and Verbal Communication Skills
  • Supply Chain Knowledge
  • P&L Management

Compensation and Benefits

The target base salary range for this full-time, salaried position is between $105,000-$172,200. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k, and wellness benefits beginning on the first day of employment.

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