Healthcare Brand Consultant

2 weeks ago

Louisville, Kentucky, United States Doe-Anderson Full time

Brand Strategist

Doe-Anderson is seeking a dedicated Brand Strategist with a strong interest in the healthcare sector to enhance our expanding Strategic Planning division. This role requires collaboration within a team environment to create and advocate for strategies that assist brands in addressing business challenges and achieving marketing objectives. The ideal candidate is a narrative-driven individual, deeply analytical, and perpetually inquisitive, capable of transforming extensive data into actionable insights.

Key Responsibilities:

  • Market Analysis: Regularly assess brand performance indicators, competitor movements, market trends, and industry changes, synthesizing insights into actionable briefs.
  • Consumer Insights: Perform both primary and secondary research independently and in partnership with essential internal and external research collaborators to reveal and articulate consumer truths that offer a competitive or creative edge for brands.
  • Campaign Development: Collaborate across various departments, including client relations, media, digital, and creative teams, to formulate brand narratives, creative briefs, and communication strategies that assist clients in overcoming marketing hurdles.
  • Team Collaboration: Engage closely with diverse teams to ensure brand strategy alignment across creative and channel executions.
  • Client Engagement: Act as a strategic ally for clients, building trust through a deep understanding of their needs, effective communication, and delivering data-driven, practical recommendations for their brands.

Ideal Candidate Profile:

  • Demonstrates a passion for the intersection of healthcare, brand strategy, and consumer experiences.
  • Possesses strong analytical abilities combined with a creative mindset.
  • Skilled in translating complex data and clinical information into compelling narratives that inspire belief and influence decisions.
  • Challenges the status quo, seeking innovative solutions to elevate the work produced.
  • Exhibits a proactive, energetic, and positive attitude, contributing to a collaborative team environment.
  • Preferred experience in the healthcare or related sectors.

Qualifications:

  • 3–5 years of experience in brand strategy.
  • Exceptional critical thinking and analytical capabilities.
  • Strong written, presentation, and persuasive communication skills.
  • Proficient in both qualitative and quantitative research methodologies.
  • Excellent collaboration skills, comfortable with providing and receiving constructive feedback.
  • Able to prioritize and manage multiple projects simultaneously.
  • Exhibits high integrity and strong character.
  • Willingness to relocate to designated areas, with a flexible work policy that respects personal lives and allows for adaptability in office attendance.

About Doe-Anderson:

At Doe-Anderson, we pride ourselves on fostering a culture that nurtures careers and the individuals behind them. With a legacy of over a century, we believe in empowering our employees to carve their own paths, supported by both management and peers. Our commitment to minimizing corporate politics while maximizing self-reliance has led to a unique environment where nearly half of our employees are shareholders, resulting in retention rates significantly above industry averages. We are dedicated to creating impactful work that resonates with the world around us, promoting belief in brands through a diverse and inclusive team dynamic.

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