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Healthcare Brand Consultant
2 months ago
Brand Strategist
Doe-Anderson is seeking a Brand Strategist with a strong interest in the healthcare sector to enhance our Strategic Planning team. This role involves collaborating within a team environment to craft and advocate for strategies that assist brands in addressing business challenges and achieving marketing objectives. The ideal candidate is a narrative-driven brand expert, highly analytical, and perpetually inquisitive, capable of transforming extensive data into concise guidance.
Key Responsibilities:
- Market Analysis: Regularly assess brand performance indicators, competitor actions, market trends, and industry shifts, synthesizing insights into actionable briefs.
- Consumer Insights: Execute both primary and secondary research, independently and in partnership with key internal and external research collaborators, to uncover and articulate consumer truths that offer a competitive or creative edge for brands.
- Campaign Development: Collaborate across various teams, including client relations, media, digital, and creative, to formulate brand narratives, creative briefs, and communication strategies that address our clients' marketing hurdles.
- Team Collaboration: Engage closely with diverse teams to ensure the coherence of brand strategies across creative and channel implementations.
- Client Engagement: Act as a strategic ally for clients, earning their confidence by comprehending their requirements, communicating effectively, and providing data-driven, practical advice for their brands.
Ideal Candidate Profile:
- Exhibits a strong passion for the intersection of healthcare, brand strategy, and consumer experiences.
- Possesses analytical acumen paired with a creative mindset.
- Can translate complex data and clinical information into compelling narratives that inspire belief and influence choices.
- Rejects mediocrity and conventional approaches, striving to elevate the work of all.
- Is an enthusiastic, energetic, and proactive team contributor who fosters a positive environment.
- Ideally has experience in the healthcare or related sectors.
Qualifications:
- 3–5 years of experience in brand strategy.
- Exceptional critical thinking and analytical capabilities.
- Strong written, presentation, and persuasive communication skills.
- Proficient in both qualitative and quantitative research methodologies.
- Excellent collaboration skills, comfortable with giving and receiving constructive feedback.
- Ability to prioritize and manage multiple projects simultaneously.
- Demonstrates high integrity and strong character.
About Doe-Anderson:
At Doe-Anderson, we pride ourselves on being a company that values the growth of its employees. Our culture emphasizes individual paths supported by management and peers, minimizing corporate politics while maximizing self-reliance. This approach has led to a significant number of our employees becoming shareholders, and our retention rates are notably higher than the industry average. We believe in the power of collaboration and diversity, striving to create impactful work that resonates with the world around us.
