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Brand Strategist

2 months ago

Louisville, Kentucky, United States Doe-Anderson Full time
About the Role

We are seeking a highly skilled Brand Strategist to join our team at Doe-Anderson. As a key member of our Strategic Planning team, you will be responsible for developing and championing strategies that drive marketing successes for our clients.

Key Responsibilities
  • Market Research: Continuously monitor brand performance metrics, competitor activities, category trends, and industry developments, synthesizing findings into actionable recommendations.
  • Human Insights: Conduct primary and secondary research to uncover and express human truths that provide a competitive or creative advantage for our clients.
  • Campaign Planning: Collaborate with cross-functional teams to develop brand messages, creative briefs, and communication plans that help our clients overcome their marketing challenges.
  • Team Partnership: Work closely with various teams to ensure alignment of brand strategies across creative and channel executions.
  • Client Collaboration: Serve as a strategic partner for our clients, earning their trust by understanding their needs, communicating persuasively, and delivering data-driven recommendations.
Requirements
  • 35 years of experience in brand strategy.
  • Strong critical thinking and analytical skills.
  • Strong written, presentation, and persuasion skills.
  • Strong command of qualitative and quantitative research data.
  • Strong collaboration skills, comfortable giving and receiving feedback.
  • Ability to prioritize and manage multiple projects simultaneously.
  • High integrity and strong character.
  • Willingness to relocate to the Louisville, KY, or Columbus, OH, areas.
About Doe-Anderson

We are a company that values diversity, inclusivity, and creativity. We strive to reflect on the world we live in and speak to every day. Building belief in brands begins with believing in and celebrating one another as individual members of a diverse and inclusive team.

We are an equal opportunity employer and welcome applications from qualified individuals of all backgrounds.