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Global CRM Product Lead

2 months ago

Mission Viejo, California, United States Ayvens group. Full time
Position Overview
As a Global CRM Product Lead, you will play a pivotal role in the Remarketing division, overseeing CRM initiatives and product management.

Key Responsibilities
  • Facilitate collaboration among stakeholders to ensure timely and high-quality CRM project deliveries.
  • Assume full ownership of CRM operations, focusing on aspects such as security, data integrity, and functional architecture.
  • Work closely with teams to implement functionalities and campaigns that align with business and marketing goals.
  • Prioritize and manage the agile execution of new projects and CRM enhancements.
  • Enhance CRM processes throughout the customer lifecycle and monitor performance across various markets.
  • Analyze customer data and campaign outcomes to provide actionable insights.
  • Deliver training and functional support to regional teams on CRM tools.
  • Coordinate with service providers, manage budgets, and ensure return on investment.

Expected Deliverables
In collaboration with teams and regional offices, you will actively contribute to the successful implementation of projects and improvements that meet departmental and regional objectives.

Agile Delivery
Ensure effective agile practices in project management, including sprint planning and retrospectives, while maintaining high standards for CRM tool development.

Backlog Management
Oversee the administration of the backlog and specifications, ensuring alignment with product management and participation in prioritization ceremonies.

Deployment Quality
Guarantee the integrated and timely rollout of CRM solutions across various markets, ensuring adherence to established processes.

Skills & Qualifications
  • Proficient in Salesforce Sales Cloud and Service Cloud.
  • Experience with Scrum/Agile methodologies.
  • Familiarity with Azure DevOps or similar tools for backlog management.
  • Strong digital acumen with a background in product ownership or CRM.
  • Excellent organizational and collaborative skills.
  • Exceptional communication abilities.
  • Detail-oriented with a focus on product management.
  • Analytical mindset with a good grasp of business and marketing dynamics.
  • Fluency in English.

About Ayvens
At Ayvens, we manage over 3.3 million vehicles across 44 countries, offering comprehensive leasing and fleet management solutions. Our commitment to sustainable mobility drives our innovation and customer satisfaction. We foster a diverse and inclusive environment where every team member can thrive. Join us in our mission to lead the transformation towards sustainable mobility.