Senior Marketing Strategist

6 days ago


Eden Prairie, Minnesota, United States Bluestem Brands Full time
About the Role

Fingerhut, a leading fintech company, is seeking a highly skilled Senior Marketing Analyst to join our team. As a key member of our marketing department, you will play a critical role in developing and executing marketing strategies that drive business growth and customer engagement.

Key Responsibilities
  • Develop and maintain marketing communication plans and calendars to ensure alignment with business objectives
  • Act as a key business owner and project manager for initiatives related to improving overall engagement, including efforts to enhance customer experience on our website and drive integrated contact strategies
  • Propose, design, and execute A/B tests to inform marketing strategies and optimize results
  • Partner with cross-functional teams to align on strategy and develop and execute omnichannel marketing campaigns
  • Develop KPI reports for marketing efforts and complete ad hoc analysis to drive performance
Requirements
  • 3-5 years of experience in a marketing-related field
  • Knowledge of and demonstrated experience using marketing metrics, KPIs, and reporting
  • Experience conducting analysis and making recommendations across multiple data sources
  • Ability to successfully lead multiple projects, priorities, and schedules simultaneously
  • Basic SQL and/or SAS programming skills
  • Experience with Excel, including the ability to use functions such as pivot tables, v-lookups, etc.
About Fingerhut

Fingerhut is a subsidiary of Bluestem Brands, a group of fintech and e-commerce retail businesses. We are committed to helping Americans live a better financial life by providing flexible payment options and personalized experiences. Our team is passionate about using data-driven insights and machine learning to drive business growth and customer engagement.



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