Senior Marketing Strategist
6 days ago
Fingerhut, a leading fintech company, is seeking a highly skilled Senior Marketing Analyst to join our team. As a key member of our marketing department, you will play a critical role in developing and executing marketing strategies that drive business growth and customer engagement.
Key Responsibilities- Develop and maintain marketing communication plans and calendars to ensure alignment with business objectives
- Act as a key business owner and project manager for initiatives related to improving overall engagement, including efforts to enhance customer experience on our website and drive integrated contact strategies
- Propose, design, and execute A/B tests to inform marketing strategies and optimize results
- Partner with cross-functional teams to align on strategy and develop and execute omnichannel marketing campaigns
- Develop KPI reports for marketing efforts and complete ad hoc analysis to drive performance
- 3-5 years of experience in a marketing-related field
- Knowledge of and demonstrated experience using marketing metrics, KPIs, and reporting
- Experience conducting analysis and making recommendations across multiple data sources
- Ability to successfully lead multiple projects, priorities, and schedules simultaneously
- Basic SQL and/or SAS programming skills
- Experience with Excel, including the ability to use functions such as pivot tables, v-lookups, etc.
Fingerhut is a subsidiary of Bluestem Brands, a group of fintech and e-commerce retail businesses. We are committed to helping Americans live a better financial life by providing flexible payment options and personalized experiences. Our team is passionate about using data-driven insights and machine learning to drive business growth and customer engagement.
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