Social Media Content Specialist

1 week ago


Austin, Texas, United States University of Texas at Austin Full time
Job Summary

We are seeking a highly skilled Social Media Coordinator to join our team at the University of Texas at Austin. As a key member of our Admissions team, you will be responsible for creating and implementing a comprehensive social media strategy that showcases the university's brand and values.

Key Responsibilities
  • Develop and execute a social media content calendar that aligns with the university's marketing goals and objectives.
  • Create high-quality, engaging content for all Admissions social media channels, including Facebook, Twitter, Instagram, and YouTube.
  • Monitor and respond to comments and messages on social media channels in a timely and professional manner.
  • Collaborate with the UMAC creative and project management teams to produce social content and copy that is channel-appropriate and aligns with the university's brand.
  • Stay up-to-date with the latest social media trends and platform capabilities to ensure the university's social media presence remains relevant and effective.
  • Provide regular reports and updates on social media performance and make recommendations for improvement.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years of experience in social media marketing or a related field.
  • Proven track record of creating engaging social media content and growing followers.
  • Excellent writing, editing, and communication skills.
  • Ability to work independently and as part of a team.
What We Offer

The University of Texas at Austin offers a competitive salary and benefits package, as well as opportunities for professional growth and development.



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