Senior Product Leader, User Growth

3 weeks ago


Seattle, Washington, United States Tik Tok Full time
About the Role

We are seeking a senior product leader to join our US TikTok Shopping customer User Growth team. The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers worldwide. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.

Responsibilities

- Design and execute scalable growth strategies worldwide while focusing on peculiarities.
- Define and improve key customer engagement metrics, including conversion rates, engagement rates, Return on Investments, Subsidy Rates, Cart Build, etc.
- Develop from 0-1 and create the roadmap for TikTok Shops (U.S.) shipping subsidy programs.
- Use customer and operational insights to innovate shopping experiences, engaging and retaining customers while striving to promote the business and grow customer satisfaction.

Requirements

- Bachelor's degree in business, computer science, economics, supply chain, or a related field.
- Experience with team management and independently responsible for core business metrics.
- Strategic and logical thinker with effective planning, analytical, and problem-solving abilities.
- Passionate about understanding user demands from different cultural backgrounds.
- Excellent communication skills and can work cross-functionally in a globally collaborative environment.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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