Brand Product Marketing Strategist II

1 month ago


Vienna, Virginia, United States Shuvel Digital Full time
Job Description

Serve as a marketing product owner, leading and directing the delivery of holistic marketing campaigns from market strategy development to implementation. Translate business and product strategy into actionable features and user stories to leverage member insights and cross-channel strategy.

Responsibilities
  • Develop and execute marketing campaigns to engage members and drive business goals.
  • Collaborate with business and marketing leaders to identify opportunities to drive product adoption and engagement.
  • Strategize with cross-functional leads on data-driven marketing initiatives, including member insights and audience selection.
  • Own development of campaign briefs and contribute to data requirement briefs to execute marketing campaigns through owned channels and paid media.
  • Contribute to the planning of the product marketing roadmap by managing campaign execution and testing.
  • Serve as product owner within marketing scrum teams, assisting scrum masters with backlog refinement and sprint planning.
  • Shape acceptance criteria and marketing output standards to determine when marketing products meet the definition of done.
  • Support business-critical processes, including budgeting, compliance review, and stakeholder approvals.
  • Maintain a thorough knowledge of Navy Federal's brand, products, and services, as well as member insights and research trends.
  • Evaluate and report on campaign performance and data insights to the product marketing group and leadership.
  • Deliver compelling communications and presentations to departmental and executive management.
  • Collaborate with Chief Product Owner to manage advertising agency relationships and media plans.
  • Manage key corporate stakeholders, including Business Unit expectations, through education on marketing concepts and process.
Qualifications
  • Experience in leading large brand and marketing campaigns with business risk and impact.
  • Significant experience in client management, project leadership, and execution, including initiatives with marketing, advertising, and cross-functional teams.
  • Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly.
  • Synthesize results of analyses, develop and make recommendations, and present results to solve unique and complex problems.
  • Working knowledge of financial and marketing industry trends, products, and services.
  • Significant experience with PCs and related software packages, as well as learning different collaboration and product management tools.


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