Digital Marketing Director
4 weeks ago
We are seeking a highly experienced and creative Digital Marketing Director to lead our K-12 Group division's digital marketing strategies. This role will oversee the development and implementation of our online presence across branded websites, paid media, and social media channels.
Key Responsibilities- Develop and execute integrated digital marketing strategies and programs to support growth initiatives across multiple product lines within K-12 Group.
- Lead the development and implementation of the short and long-term strategic vision of the branded websites, including SEO, CRO, and web analytics strategy.
- Manage external digital marketing agencies to implement advertising across various channels to drive qualified leads at acceptable CPA thresholds.
- Partner with product marketing and creative teams to define digital marketing strategies and requirements to support business goals.
- Evolve and optimize website and landing page performance by designing and implementing user and CRO testing strategies.
- Grow reach and traffic from search engines through SEO strategies and direct the implementation of SEO on-page and technical optimizations.
- Develop KPIs, dashboards, and metrics to communicate metrics to leadership, key stakeholders, and SMEs as needed.
- Supervise and manage a digital marketing team, prioritizing and assigning work on a daily and weekly basis to ensure quality work on schedule.
- Audit and plan digital enhancements and upgrades, leveraging data to make recommendations on content governance and site design.
- Bachelor's degree with 10+ years in Digital Marketing experience, specifically management of digital paid media campaigns, web development platforms, content management tools, and social media campaign management.
- Proven experience successfully managing large-scale, cross-functional, global websites with multiple stakeholders.
- SEO, SEM, and Social experience working with major search engines and social platforms and understanding best practices to drive leads and sales.
- Strong leadership capabilities in leading and developing teams and measuring performance.
- Measurement ability to leverage the latest software such as Google Analytics, Sprout Social, etc. to measure the success and ROI delivered by digital campaigns.
- Creativity for developing new and existing ways to engage with target audiences through digital media/marketing techniques.
- Audience analysis experience in identifying target audience and devising strategic campaigns that engage with that audience.
- Communication excellent communication skills, oral and written, along with demonstrated ability to work collaboratively in a multi-department, multi-stakeholder environment.
- Strong analytical and planning abilities ensuring attention to detail.
- Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology.
- Fun and driven environment.
- Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HAS with employer contribution, and generous 401k match.
- 10 paid floating corporate holidays, 1 paid volunteer day, 25 PTO days to start, accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
- Tuition reimbursement up to five thousand, two hundred fifty dollars annually or one thousand dollars towards professional certification annually.
- Opportunities for paid and discounted travel.
- Flexible work schedule providing on-site, remote, and virtual office opportunities.
- Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council.
- Fitness Center and cafe onsite at select locations.
- Employee Assistance Program (EAP).
- Paid Parental, Caregiver, and Disability leave.
- Team Member Discount Program.
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