Digital Marketing Specialist
5 days ago
ACO, Inc. is a global family-owned company with a rich history of innovation and commitment to excellence. With a presence in over 45 countries, we have been serving the industry for over 75 years. Our mission is to provide high-quality products and services that positively impact the world's most valuable resource - water.
Job DescriptionWe are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic marketing team. As a key member of our team, you will be responsible for developing and implementing comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
Key Responsibilities:- Digital Marketing Strategy: Develop and implement digital marketing strategies to align with our business goals and objectives.
- Content Creation & Management: Create, curate, and manage content for various digital platforms, including social media, email campaigns, blogs, and websites.
- SEO & SEM: Conduct keyword research and optimize website content to improve organic search rankings. Manage and optimize paid search campaigns to maximize ROI.
- Social Media Management: Develop and execute social media strategies across multiple platforms. Monitor and analyze social media performance to provide insights and recommendations for improvement.
- Email Marketing: Create and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows. Analyze campaign performance and optimize for better open rates, click-through rates, and conversions.
- Analytics & Reporting: Use tools like Google Analytics, Google Search Console, and other analytics platforms to track and report on website and campaign performance. Provide actionable insights and recommendations based on data analysis.
- Graphic Design: Design and produce high-quality graphics for digital marketing materials, including social media posts, email templates, banners, and ads. Ensure all designs adhere to brand guidelines and maintain a consistent look and feel.
- Front-End Development: Utilize HTML, CSS, and JavaScript skills to make minor updates and improvements to the website. Collaborate with the web development team to ensure seamless integration of design elements and functionality.
- Project Management Skills
- Teamwork Orientation
- Presentation Skills
- Learning Orientation
- Ethical Conduct
- Communication Proficiency
- High attention to detail
- Bachelor's degree in Marketing, Communications, Graphic Design, Web Development, or a related field.
- Proven experience (2-5 years) in digital marketing roles.
- Proficiency in graphic design tools (Adobe Creative Suite: Photoshop, Illustrator, InDesign).
- Strong knowledge of front-end development (HTML, CSS, JavaScript).
- Experience with content management systems (WordPress, Drupal).
- Familiarity with SEO tools (Ahrefs, SEMrush, Moz) and analytics platforms (Google Analytics, Google Search Console).
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and as part of a team in a fast-paced environment.
- Excellent visual design skills with sensitivity to user-system interaction and an eye for detail.
- Ability to solve problems creatively and effectively translating marketing objectives into compelling designs.
- Strong communication and collaboration skills with the ability to work well in a team environment.
- Capacity to manage time effectively, handle multiple projects, and meet deadlines.
- A keen interest in staying abreast of trends and advancements in web design and digital technologies.
- Experience with motion graphics and video editing tools is a plus.
- Basic use of MS Office programs.
- Must be able to lift maximum of 50 pounds on an occasional basis.
- Prolonged periods sitting or standing at a desk and working on a computer.
- Occasionally required to travel.
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